Service Business Development in Manufacturing Industry SMEs: A Service-Dominant Logic Approach

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsProfessional

    Abstract

    We present the European manufacturing SMEs transfer from the product- or technology-orientation to the service orientation. We have defined a framework for the industrial service business development. We analyse service business development framework by using the theoretical Service-Dominant logic approach and its ten Foundational Premises
    Original languageEnglish
    Title of host publicationThe Proceedings of 24th Annual Production and Operations Management Society Conference, POMS 2013 (Conference proceedings cd)
    Place of PublicationUSA
    PublisherProduction & Operations Management Society
    ISBN (Print)978-0-615-78489-2
    Publication statusPublished - 2013
    MoE publication typeNot Eligible
    Event24th Annual Production and Operations Management Society Conference, POMS 2013 - Denver, United States
    Duration: 3 May 20136 May 2013

    Conference

    Conference24th Annual Production and Operations Management Society Conference, POMS 2013
    Country/TerritoryUnited States
    CityDenver
    Period3/05/136/05/13

    Keywords

    • Service-Dominant logic
    • service supply chain
    • SME
    • development
    • manufacturing industry

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