Shopping Mall Robots - Opportunities and Constraints from the Retailer and Manager Perspective

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    1 Citation (Scopus)

    Abstract

    Social service robots are gradually entering into shopping malls to provide guidance and information services to the consumer customers. Earlier literature has reported that usually consumers response positively to these robots. Less is known about how do retailers and other business actors in the shopping mall perceive the robots. We present results of an interview study carried out with eight retailers and other service providers in a shopping mall, and three shopping mall managers. The results provide insight into their views about potential application roles of social service robot in the mall: what kind of services the robot could provide to customers besides guiding and information providing, and what kind of opportunities, requirements and constraints a shopping mall sets as a business environment for robot developers and service providers. The capability of the robot to emotionally engage with the customers was seen highly potential in shopping business but balancing entertainment with utility functions is crucial. A Pepper robot was used as a demonstrative platform in the study.
    Original languageEnglish
    Title of host publicationSocial Robotics - 9th International Conference, ICSR 2017, Proceedings
    EditorsKenji Suzuki, Hongsheng He, Abderrahmane Kheddar, Eiichi Yoshida, Friederike Eyssel, Shuzhi Sam Ge, John-John Cabibihan
    PublisherSpringer
    Pages485-494
    Number of pages10
    Volume10652
    ISBN (Print)78-3-319-70021-2, 978-3-319-70022-9
    DOIs
    Publication statusPublished - 1 Jan 2017
    MoE publication typeA4 Article in a conference publication
    Event9th International Conference on Social Robotics, ICSR 2017 - Tsukuba, Japan
    Duration: 22 Nov 201724 Nov 2017

    Publication series

    SeriesLecture Notes in Computer Science
    Volume10652 LNAI
    ISSN0302-9743

    Conference

    Conference9th International Conference on Social Robotics, ICSR 2017
    Abbreviated titleICSR 2017
    CountryJapan
    CityTsukuba
    Period22/11/1724/11/17

    Fingerprint

    Shopping centers
    Managers
    Robot
    Robots
    Service Robot
    Customers
    Information Services
    Utility Function
    Industry
    Balancing
    Guidance
    Information services
    Requirements
    Business

    Keywords

    • shopping mall robots
    • retailers
    • shopping mall managers
    • business perspective
    • social robots
    • Pepper

    Cite this

    Niemelä, M., Heikkilä, P., Lammi, H., & Oksman, V. (2017). Shopping Mall Robots - Opportunities and Constraints from the Retailer and Manager Perspective. In K. Suzuki, H. He, A. Kheddar, E. Yoshida, F. Eyssel, S. S. Ge, & J-J. Cabibihan (Eds.), Social Robotics - 9th International Conference, ICSR 2017, Proceedings (Vol. 10652, pp. 485-494). Springer. Lecture Notes in Computer Science, Vol.. 10652 LNAI https://doi.org/10.1007/978-3-319-70022-9_48
    Niemelä, Marketta ; Heikkilä, Päivi ; Lammi, Hanna ; Oksman, Virpi. / Shopping Mall Robots - Opportunities and Constraints from the Retailer and Manager Perspective. Social Robotics - 9th International Conference, ICSR 2017, Proceedings. editor / Kenji Suzuki ; Hongsheng He ; Abderrahmane Kheddar ; Eiichi Yoshida ; Friederike Eyssel ; Shuzhi Sam Ge ; John-John Cabibihan. Vol. 10652 Springer, 2017. pp. 485-494 (Lecture Notes in Computer Science, Vol. 10652 LNAI).
    @inproceedings{fd90f34fbfd543c28b7aa10927f955c8,
    title = "Shopping Mall Robots - Opportunities and Constraints from the Retailer and Manager Perspective",
    abstract = "Social service robots are gradually entering into shopping malls to provide guidance and information services to the consumer customers. Earlier literature has reported that usually consumers response positively to these robots. Less is known about how do retailers and other business actors in the shopping mall perceive the robots. We present results of an interview study carried out with eight retailers and other service providers in a shopping mall, and three shopping mall managers. The results provide insight into their views about potential application roles of social service robot in the mall: what kind of services the robot could provide to customers besides guiding and information providing, and what kind of opportunities, requirements and constraints a shopping mall sets as a business environment for robot developers and service providers. The capability of the robot to emotionally engage with the customers was seen highly potential in shopping business but balancing entertainment with utility functions is crucial. A Pepper robot was used as a demonstrative platform in the study.",
    keywords = "shopping mall robots, retailers, shopping mall managers, business perspective, social robots, Pepper",
    author = "Marketta Niemel{\"a} and P{\"a}ivi Heikkil{\"a} and Hanna Lammi and Virpi Oksman",
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    Niemelä, M, Heikkilä, P, Lammi, H & Oksman, V 2017, Shopping Mall Robots - Opportunities and Constraints from the Retailer and Manager Perspective. in K Suzuki, H He, A Kheddar, E Yoshida, F Eyssel, SS Ge & J-J Cabibihan (eds), Social Robotics - 9th International Conference, ICSR 2017, Proceedings. vol. 10652, Springer, Lecture Notes in Computer Science, vol. 10652 LNAI, pp. 485-494, 9th International Conference on Social Robotics, ICSR 2017, Tsukuba, Japan, 22/11/17. https://doi.org/10.1007/978-3-319-70022-9_48

    Shopping Mall Robots - Opportunities and Constraints from the Retailer and Manager Perspective. / Niemelä, Marketta; Heikkilä, Päivi; Lammi, Hanna; Oksman, Virpi.

    Social Robotics - 9th International Conference, ICSR 2017, Proceedings. ed. / Kenji Suzuki; Hongsheng He; Abderrahmane Kheddar; Eiichi Yoshida; Friederike Eyssel; Shuzhi Sam Ge; John-John Cabibihan. Vol. 10652 Springer, 2017. p. 485-494 (Lecture Notes in Computer Science, Vol. 10652 LNAI).

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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    AB - Social service robots are gradually entering into shopping malls to provide guidance and information services to the consumer customers. Earlier literature has reported that usually consumers response positively to these robots. Less is known about how do retailers and other business actors in the shopping mall perceive the robots. We present results of an interview study carried out with eight retailers and other service providers in a shopping mall, and three shopping mall managers. The results provide insight into their views about potential application roles of social service robot in the mall: what kind of services the robot could provide to customers besides guiding and information providing, and what kind of opportunities, requirements and constraints a shopping mall sets as a business environment for robot developers and service providers. The capability of the robot to emotionally engage with the customers was seen highly potential in shopping business but balancing entertainment with utility functions is crucial. A Pepper robot was used as a demonstrative platform in the study.

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    Niemelä M, Heikkilä P, Lammi H, Oksman V. Shopping Mall Robots - Opportunities and Constraints from the Retailer and Manager Perspective. In Suzuki K, He H, Kheddar A, Yoshida E, Eyssel F, Ge SS, Cabibihan J-J, editors, Social Robotics - 9th International Conference, ICSR 2017, Proceedings. Vol. 10652. Springer. 2017. p. 485-494. (Lecture Notes in Computer Science, Vol. 10652 LNAI). https://doi.org/10.1007/978-3-319-70022-9_48