Show me the money! The quest for an intermedia currency in the Nordic Countries

Anna Viljakainen (Corresponding Author)

    Research output: Contribution to journalArticleScientificpeer-review


    Legacy media are under threat of gradually losing a major source of their income – advertising. Consequently, media audience measurements are being developed to better suit the multimedia world in three Nordic countries: Norway, Denmark and Finland. The findings suggest that: (1) media convergence is bringing pressure to build strategic alliances among competing media that have previously operated autonomously, (2) strategic competitive alliances are not always voluntary but forced, can be formed around core resources, and may be zero-sum relationships, and (3) path dependency and dominant designs in knowledge and business processes impede change in the media industry.
    Original languageEnglish
    Pages (from-to)41-63
    JournalJournal of Media Business Studies
    Issue number3
    Publication statusPublished - 2013
    MoE publication typeA1 Journal article-refereed


    • media currencies
    • multimedia
    • advertising
    • competitive alliances


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