Show me the money! The quest for an intermedia currency in the Nordic Countries

Anna Viljakainen (Corresponding Author)

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Legacy media are under threat of gradually losing a major source of their income – advertising. Consequently, media audience measurements are being developed to better suit the multimedia world in three Nordic countries: Norway, Denmark and Finland. The findings suggest that: (1) media convergence is bringing pressure to build strategic alliances among competing media that have previously operated autonomously, (2) strategic competitive alliances are not always voluntary but forced, can be formed around core resources, and may be zero-sum relationships, and (3) path dependency and dominant designs in knowledge and business processes impede change in the media industry.
Original languageEnglish
Pages (from-to)41-63
Number of pages22
JournalJournal of Media Business Studies
Volume10
Issue number3
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

Fingerprint

currency
money
Marketing
Industry
media industry
Denmark
Finland
Norway
multimedia
threat
income
Nordic countries
Currency
resources

Keywords

  • media currencies
  • multimedia
  • advertising
  • competitive alliances

Cite this

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Show me the money! The quest for an intermedia currency in the Nordic Countries. / Viljakainen, Anna (Corresponding Author).

In: Journal of Media Business Studies, Vol. 10, No. 3, 2013, p. 41-63.

Research output: Contribution to journalArticleScientificpeer-review

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