Abstract
This paper combines service and innovation research
streams with the practice-based CTA-approach. Continuous
service innovation is defined as complex customer- and
network-centric value co-creation by resource re-bundling
creating novel resources for beneficiaries and embedded
in everyday business and work activities in and between
organizations. Firstly, we build a renewed, integrative
conceptual frame for structuring provider-customer
interaction by combining strategic and operational
aspects and the perspectives of both parties. The
framework provides a context for studying transformation
towards service-orientation, focusing on a situated
interaction level. Secondly, we structure a theoretical
and methodological approach on situated and socially
constructed general logic of action and knowledge
intra-organizationally and between the provider and
customer organizations. This reciprocal collaboration is
studied as a source and realization of continuous service
innovation. This paper is more conceptual in nature.
However, some tentative empirical results are presented
from two case studies as illustrative examples so as to
enable the next phases of the ongoing research project.
Finally, suggestions are made for further study.
Original language | English |
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Title of host publication | 15th International CINet Conference |
Subtitle of host publication | Operating Innovation - Innovating Operations |
Publication status | Published - 2014 |
MoE publication type | D3 Professional conference proceedings |
Event | 15th International CINet Conference: Operating Innovation - Innovating Operations - Budapest, Hungary Duration: 7 Sep 2014 → 9 Sep 2014 Conference number: 15 http://www.continuous-innovation.net/events/conferences/2014.html (Conference Home Page) |
Conference
Conference | 15th International CINet Conference |
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Country | Hungary |
City | Budapest |
Period | 7/09/14 → 9/09/14 |
Internet address |
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Keywords
- provider-customer relationship
- service-orientation
- innovation activity
- practice