Smart Mobility Services and Senior Citizens: A Framework for Co-creation and Analysing User Needs

New digital mobility innovations such as Mobility as a Service (MaaS) are being developed in Europe and worldwide. The common nominator for these services is that all transport modes can be planned, accessed and paid for from a smart phone application. However, the design and development of these services are usually done with young, tech savvy users in mind. This paper studies how to improve the design of these services for senior citizens and how to engage seniors in co-creation. The results show that the seniors value the idea of Mobility as a Service concept for simplifying and combining the travel purchasing process. Nonetheless, the senior citizens should be provided smart mobility solutions that increase their quality of life, applying the user requirements for senior citizens that make the solutions easier to use.