Social media in networked innovation between b-to-b companies

Maria, Antikainen, Katri Valkokari

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

    Abstract

    In today's networked business environment, companies need to include their employees, customers and other external parties in innovation in a more structured and consistent manner. Recently, social media utilization in companies is a topic that has attracted a lot of interest in academia and business. Nevertheless the existing research is rather limited, focusing mainly on the business to consumer domain. The intention of this paper is to extend our understanding of what are the current barriers preventing companies from utilising more social media for innovation with external partners. We also need to understand how companies have already utilised social media and what tools they are using. To understand the implementation of social media, we need to understand its three levels: social media utilisation inside the company, with partners and with customers. The data consists of interviews with seven companies conducted during the autumn of 2014 to the spring of 2015. The level of current utilisation of social media was fairly low among the companies interviewed, and the main barriers were divided into three categories: Customer-related, practice-related and knowledge-related processes.
    Original languageEnglish
    Title of host publication16th International CINet Conference
    Subtitle of host publicationPursuing Innovation Leadership
    Publication statusPublished - 2015
    MoE publication typeB3 Non-refereed article in conference proceedings
    Event16th International CINet Conference: Pursuing Innovation Leadership - Stockholm, Sweden
    Duration: 13 Sep 201515 Sep 2015
    Conference number: 16

    Conference

    Conference16th International CINet Conference
    CountrySweden
    CityStockholm
    Period13/09/1515/09/15

    Keywords

    • social media
    • business to business
    • innovation
    • co-creation
    • networked innovation

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