The paper and printing industry are experiencing declining volumes and they are looking for new possibilities to develop their business. We studied the acceptability of one possible service product: the community publishing concept, where communities were offered a possibility to produce printed products from content that exists in digital format.
|Title of host publication||Advances in Printing and Media Technology|
|Subtitle of host publication||Proceedings of the 38th international research conference of IARIGAI, Budapest-Debrecen, Hungary, September 11 to 14, 2011|
|Publisher||IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries|
|Publication status||Published - 2011|
|MoE publication type||A4 Article in a conference publication|
|Event||38th International Research Conference of IARIGAI - Budapest, Hungary|
Duration: 11 Sep 2011 → 14 Sep 2011
|Conference||38th International Research Conference of IARIGAI|
|Period||11/09/11 → 14/09/11|
- social media
- print media
- user-centric approach
- activity theory
Kuula, T., Aikala, M., Hyväkkä, J., & Seisto, A. (2011). Social media in print - a publishing system for communities. In N. Enlund (Ed.), Advances in Printing and Media Technology: Proceedings of the 38th international research conference of IARIGAI, Budapest-Debrecen, Hungary, September 11 to 14, 2011 (Vol. XXXVIII, pp. 411-417). IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries.