Social media in print - a publishing system for communities

Timo Kuula, Maiju Aikala, Jouko Hyväkkä, Anu Seisto

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    The paper and printing industry are experiencing declining volumes and they are looking for new possibilities to develop their business. We studied the acceptability of one possible service product: the community publishing concept, where communities were offered a possibility to produce printed products from content that exists in digital format.
    Original languageEnglish
    Title of host publicationAdvances in Printing and Media Technology
    Subtitle of host publicationProceedings of the 38th international research conference of IARIGAI, Budapest-Debrecen, Hungary, September 11 to 14, 2011
    EditorsNils Enlund
    PublisherIARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries
    ISBN (Print)9783981270433
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication
    Event38th International Research Conference of IARIGAI - Budapest, Hungary
    Duration: 11 Sept 201114 Sept 2011


    Conference38th International Research Conference of IARIGAI


    • social media
    • publishing
    • print media
    • user-centric approach
    • activity theory


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