Social media-supported indicators for userdriven service innovation

Kaisa Still, Minna Isomursu, Kaisa Koskela-Huotari, Jukka Huhtamäki

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    Our goal is to develop and validate indicators for measuring the process and impact of user-driven service innovation. We concentrate on using the increasingly vast, diverse, open and available data that are created and shared by individuals in social media. The new analytical tools, such as social network analysis, and the powerful visualizations give us opportunities to see innovation, its entities, relationships and forces in a new way. These new insights can be used to create new services and improve innovation activities, as well as for policy development. The Sindi (Social media supported indicators for monitoring and evaluating user driven innovation) project is a collaboration project between VTT Technical Research Centre of Finland, TUT Hypermedia Lab and Stanford's Media X, Innovation Ecosystems Network Initiative.
    Original languageEnglish
    Title of host publicationVTT Symposium on Service Innovation
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication
    EventVTT Symposium on Service Innovation - Espoo, Finland
    Duration: 18 Aug 201118 Aug 2011

    Publication series

    SeriesVTT Symposium


    ConferenceVTT Symposium on Service Innovation


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