Abstract
The study was motivated by the observation that a network service concept provides service suppliers possibilities to link to the customer's value-creation processes in various ways. The purpose of this study was to explore how different value-creation roles are connected with elements of service concepts developed within service networks. As the result, we outlined the major differences between network service concept elements in cases of different value-creation roles of the service supplier network a) they provide a resource for customer's value process, and b) they participate the customer's value process where the resource is integrated with customer resources. We suggest that the value-creation role of the supplier network should be defined, specified and developed in parallel with the service concept.
Original language | English |
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Publication status | Published - 2011 |
MoE publication type | Not Eligible |
Event | The 2011 Naples Forum on Service: Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda - Villa Orlandi, Capri, Italy Duration: 14 Jun 2011 → 17 Jun 2011 |
Conference
Conference | The 2011 Naples Forum on Service |
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Country/Territory | Italy |
City | Capri |
Period | 14/06/11 → 17/06/11 |
Keywords
- value creation
- service concept
- b-to-b network