Specifying Value Creation Roles Through Service Concept Development in B-to-B Networks

Taru Hakanen, Elina Jaakkola

    Research output: Contribution to conferenceConference PosterScientificpeer-review

    Abstract

    The study was motivated by the observation that a network service concept provides service suppliers possibilities to link to the customer's value-creation processes in various ways. The purpose of this study was to explore how different value-creation roles are connected with elements of service concepts developed within service networks. As the result, we outlined the major differences between network service concept elements in cases of different value-creation roles of the service supplier network a) they provide a resource for customer's value process, and b) they participate the customer's value process where the resource is integrated with customer resources. We suggest that the value-creation role of the supplier network should be defined, specified and developed in parallel with the service concept.
    Original languageEnglish
    Publication statusPublished - 2011
    MoE publication typeNot Eligible
    EventThe 2011 Naples Forum on Service: Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda - Villa Orlandi, Capri, Italy
    Duration: 14 Jun 201117 Jun 2011

    Conference

    ConferenceThe 2011 Naples Forum on Service
    CountryItaly
    CityCapri
    Period14/06/1117/06/11

    Keywords

    • value creation
    • service concept
    • b-to-b network

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