Abstract
Changes in media consumption and growing use of video
on-demand services are challenging the traditional media
service delivery mechanisms. Linear over-the-air
television service operating in the ultra-high frequency
(UHF) broadcasting band is no longer sufficient to meet
the changing demand. Growing mobile use of multi-media
content is putting pressure on mobile broadband networks
to support high data rates for large numbers of
simultaneous users. Policy-makers in Europe are
discussing more flexible use of the UHF band between
broadcasting and mobile broadband services for more
efficient media delivery. This paper explores the future
use of the UHF band through strategic management of
stakeholders. We identify key stakeholders, analyse their
partner networks and evaluate their salience using power,
legitimacy and urgency attributes. The developed
stakeholder analysis helps to reach a long-term
compromise and reveals the emergence of a new role for
flexible use of the UHF band between broadcasting and
mobile communication sectors.
| Original language | English |
|---|---|
| Pages (from-to) | 159-183 |
| Journal | International Journal of Technology, Policy and Management |
| Volume | 17 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Jan 2017 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- broadcasting
- frequency allocation
- MNO
- mobile broadband
- mobile network operator
- policy-making
- spectrum sharing
- stakeholder management
- stakeholder salience
- strategic management
- UHF
- ultra-high frequency band