Abstract
Earlier studies outline the importance of new ventures and startups, to catalyze wealth creation and innovation, thus enhancing the economy on both regional and national levels. (Rice, Matthews and Kilcrease, 1995; Phan et al. 2005). In such a scenario, incubators assisting the emergence of new ventures, enjoy augmented status and have an important role to play (Dee et al. 2011; Miller and Bound 2011; Hansen et al. 2000; Levy 2011; Bruton 1998). In the recent discourse of business incubation research, startup accelerator programs (e.g. Y Combinator, Tech Stars, Seed Camp etc.) are beginning to receive increasing attention (Bollingtoft & Ulhoi 2005, Christiansen 2007, Miller and Bound 2011). They are a new breed of incubators that facilitate rapid development and commercialization of startups, e.g. Dropbox, Scribd and Airbnb which graduated from the Mountain View based accelerator, Y-combinator …
| Original language | English |
|---|---|
| Title of host publication | Ideas in Marketing, Finding the New and Polishing the Old |
| Subtitle of host publication | Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference |
| Editors | K. Kubacki |
| Publisher | Springer |
| ISBN (Electronic) | 978-3-319-10951-0 |
| ISBN (Print) | 978-3-319-10950-3 |
| DOIs | |
| Publication status | Published - 2015 |
| MoE publication type | E1 Popularised article, newspaper article |
Keywords
- Business Strategy
- Relevant Feedback
- Successful Running
- Product Refinement
- Market Reality