Stimulating Radical Innovations for road user services: The ROADIDEA Approach

SUMMARY - ROADIDEA project (www.roadidea.eu) studies the innovations potential of the European ITS sector by analysing available data sources, revealing existing problems and bottlenecks for data utilisation and service build-up. ROADIDEA also attempts to develop better methods and models to be utilised within different service platforms. Road transport is the main focus of research, but co- and multimodality and other forms of transport will be considered too. As a final outcome, a road map to more innovative and competitive European ITS services is introduced. The research and innovation work is organised into three main layers: information infrastructure, innovation, and exploitation layers. In two consecutive cycles, the project innovates in a systematic manner new service concepts and improvements to existing systems and models for engineering, transport management and road user services. Awareness of new kinds of data and data fusion techniques are recognised as enablers for these improvements and innovations. This paper describes the innovation cycles, the pilot evaluation and assesses some first experiences and their results.