Strategic marketing of sustainable fashion: Exploring approaches and contradictions in the positioning of fashion rental

Päivi Petänen (Corresponding Author), Hannamaija Tuovila, Pirjo Heikkilä

Research output: Contribution to journal › Article › Scientific › peer-review

1 results

Finished

Telaketju 2: Liiketoimintaa tekstiilien kiertotaloudesta - Business from Circularity of Textiles
Järnefelt, V. (Participant), Heikkilä, J. (Participant), Antikainen, M. (Participant), Petänen, P. (Participant), Heikkilä, P. (Manager), Harlin, A. (Participant), Kamppuri, T. (Participant), Lehto, J. (Participant) & Saarimäki, E. (Participant)
1/05/19 → 30/04/21
Project: Business Finland project