Strategic renewal of the global business-to-business sales and distribution network at Kemppi

Mika Kuusela, Taru Hakanen, Kai Häkkinen, Outi Kettunen

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Original languageEnglish
    Title of host publicationREBUS - Towards Relational Business Practices
    Subtitle of host publicationFinal report 2/2017
    Pages57-61
    Publication statusPublished - 2017
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesDIMECC Publications Series
    Number14
    ISSN2489-4923

    Keywords

    • DIMECC REBUS
    • relational business practices
    • practices
    • business networks
    • performance
    • business
    • relationships
    • outcome
    • collaboration
    • ecosystems
    • glocal
    • distribution
    • managing
    • network capabilities

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