Success factors in new service development: Digia flowd analysis

Raija Kuusela, Sari Vilminko

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


Today, the importance of digital services with social aspects is increasing all the time. Many companies have been strong in new product development, but today they are moving to new service development. Customer value has become the strategic factor for contemporary companies when developing products and services for consumers; even so that companies are selling customer value instead of products or services. Customer orientation and customer involvement play important roles in service industries. This study describes how the case company entered to B-to-C digital service market and developed a new social network cloud service for music lovers. This theory testing case study discusses and reflects the success factors of new service development and the organization against the literature. Mostly the theory is confirmed, but also improvement of the theory is suggested. Finally, future research ideas are proposed.
Original languageEnglish
Title of host publicationLean Enterprise Software and Systems
Subtitle of host publicationLESS 2013
EditorsB. Fitzgerald, K. Conboy, K. Power, R. Valerdi, L. Morgan, KJ Stol
Place of PublicationBerlin, Germany
ISBN (Electronic)978-3-642-44930-7
ISBN (Print)978-3-642-44929-1
Publication statusPublished - 2013
MoE publication typeNot Eligible
EventLean Enterprise Software and Systems 4th International Conference, LESS 2013 - Galway, Ireland
Duration: 1 Dec 20134 Dec 2013

Publication series

SeriesLecture Notes in Business Information Processing


ConferenceLean Enterprise Software and Systems 4th International Conference, LESS 2013
Abbreviated titleLESS 2013


  • cloud services
  • new service developments
  • customer values
  • customer involment


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