Success factors in new service development: Digia flowd analysis

Raija Kuusela, Sari Vilminko

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    Today, the importance of digital services with social aspects is increasing all the time. Many companies have been strong in new product development, but today they are moving to new service development. Customer value has become the strategic factor for contemporary companies when developing products and services for consumers; even so that companies are selling customer value instead of products or services. Customer orientation and customer involvement play important roles in service industries. This study describes how the case company entered to B-to-C digital service market and developed a new social network cloud service for music lovers. This theory testing case study discusses and reflects the success factors of new service development and the organization against the literature. Mostly the theory is confirmed, but also improvement of the theory is suggested. Finally, future research ideas are proposed.
    Original languageEnglish
    Title of host publicationLean Enterprise Software and Systems
    Subtitle of host publication4th International Conference LESS 2013
    EditorsBrian Fitzgerald, Kieran Conboy, Ken Power, Ricardo Valerdi, Lorraine Morgan, Klaas-Jan Stol
    Place of PublicationBerlin
    ISBN (Electronic)978-3-642-44930-7
    ISBN (Print)978-3-642-44929-1
    Publication statusPublished - 2013
    MoE publication typeA4 Article in a conference publication
    EventLean Enterprise Software and Systems 4th International Conference, LESS 2013 - Galway, Ireland
    Duration: 1 Dec 20134 Dec 2013

    Publication series

    SeriesLecture Notes in Business Information Processing


    ConferenceLean Enterprise Software and Systems 4th International Conference, LESS 2013
    Abbreviated titleLESS 2013


    • cloud services
    • new service developments
    • customer values
    • customer involment


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