Supplier-perceived customer value in security services

Mervi Murtonen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Abstract

The market for business-to-business security services is broad, yet highly competitive and price-sensitive. Customers tend to perceive security services as of secondary importance to their core business, which can lead to reluctant and reactive service procurement. Under these circumstances increased customer value offers one option for security service providers to differentiate from competitors and raise the profile of their services in the eyes of their customers. The purpose of this research was to explore how security suppliers perceive customer value, and how these perceptions can be used to develop business-to-business security services.
Original languageEnglish
Title of host publicationResearch highlights in safety and security
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Pages120-121
ISBN (Electronic)978-951-38-8130-6
ISBN (Print)978-951-38-8129-0
Publication statusPublished - 2013
MoE publication typeNot Eligible

Publication series

NameVTT Research Highlights
PublisherVTT
Number10
ISSN (Print)2242-1173
ISSN (Electronic)2242-1181

Fingerprint

Customer perceived value
Suppliers
Customer value
Business to business
Competitors
Procurement
Service provider

Cite this

Murtonen, M. (2013). Supplier-perceived customer value in security services. In Research highlights in safety and security (pp. 120-121). Espoo: VTT Technical Research Centre of Finland. VTT Research Highlights, No. 10
Murtonen, Mervi. / Supplier-perceived customer value in security services. Research highlights in safety and security. Espoo : VTT Technical Research Centre of Finland, 2013. pp. 120-121 (VTT Research Highlights; No. 10).
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Murtonen, M 2013, Supplier-perceived customer value in security services. in Research highlights in safety and security. VTT Technical Research Centre of Finland, Espoo, VTT Research Highlights, no. 10, pp. 120-121.

Supplier-perceived customer value in security services. / Murtonen, Mervi.

Research highlights in safety and security. Espoo : VTT Technical Research Centre of Finland, 2013. p. 120-121 (VTT Research Highlights; No. 10).

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

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Murtonen M. Supplier-perceived customer value in security services. In Research highlights in safety and security. Espoo: VTT Technical Research Centre of Finland. 2013. p. 120-121. (VTT Research Highlights; No. 10).