Survival of the fittest

National culture can affect organizations' abilities to formulate effective strategies, develop successful innovations, and design world class products. This paper discusses how national cultures develops, explains why the slow evolution of national culture leads to difficulties for organizations all over the world, and provides an example of what can be done to overcome this universal problem. It also proposes that organizations need to develop methods which can help them to match national cultures with the pressures experienced in rapidly changing environments.