Sustainability as a Driver in US and EU in Paper and Nonwoven Sectors

The US and the EU have adopted contrasting pathways in their pursuit of increased sustainability. This editorial highlights such contrasts with respect to paper and nonwovens products. The American way, at least at the federal level, depends on consumer input, which can have an impact on corporate decisions and practices. Progress with respect to sustainability in the European Union has a higher reliance upon regulations. Each approach has merits as well as deficiencies. A regulation-dependent approach sometimes just moves problems to other parts of the world. A consumer-driven approach does not have a good way to deal with a need for systematic change, such as systems to recycle textile and nonwoven materials. It follows that a combined approach, involving both consumer demand and regulations, can be recommended as a most effective path forward. In addition, applications of artificial intelligence have potential to reconcile societal needs with future industrial practices.