Sustainability innovation at the base of the pyramid through multi-cited rapid ethnography

Minna Halme (Corresponding Author), Arno Kourula, Sara Lindeman, Galina Kallio (Corresponding Author), Maria Barbosa Lima-Toivanen, Angelina Korsunova

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)

Abstract

The past decade has seen a proliferation of suggestions for market-based solutions to global poverty. While research emphasises that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate how to study the poor for purposes of early phase innovation in business enterprises, especially in multiple locations comparatively. This study suggests that the necessary understanding of low-income users and their practices can be gained through multi-sited rapid ethnography. We exemplify how the process moves from an understanding of the needs of the poor towards innovation and offer a general framework for evaluating the success of these types of projects. The paper describes the challenges and solutions found in a multi-sited rapid ethnography research in urban base of the pyramid (BOP) contexts in Brazil, India, Russia, and Tanzania. It suggests businesses can learn about the poor with the help of this method and conduct sustainability innovation on the basis of the needs of the poor, rather than start with existing products.
Original languageEnglish
Pages (from-to)113-128
JournalCorporate Social Responsibility and Environmental Management
Volume23
Issue number2
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Fingerprint

ethnography
innovation
sustainability
poverty
business enterprise
poverty alleviation
Tanzania
proliferation
low income
Russia
Brazil
income
India
market
Base of the pyramid
Ethnography
Sustainability
Innovation
need

Keywords

  • base of the pyramid
  • BOP
  • CSR
  • ethnography
  • innovation
  • methodology
  • poverty
  • stakeholder engagement
  • sustainable development

Cite this

Halme, Minna ; Kourula, Arno ; Lindeman, Sara ; Kallio, Galina ; Lima-Toivanen, Maria Barbosa ; Korsunova, Angelina. / Sustainability innovation at the base of the pyramid through multi-cited rapid ethnography. In: Corporate Social Responsibility and Environmental Management. 2015 ; Vol. 23, No. 2. pp. 113-128.
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Sustainability innovation at the base of the pyramid through multi-cited rapid ethnography. / Halme, Minna (Corresponding Author); Kourula, Arno; Lindeman, Sara; Kallio, Galina (Corresponding Author); Lima-Toivanen, Maria Barbosa; Korsunova, Angelina.

In: Corporate Social Responsibility and Environmental Management, Vol. 23, No. 2, 2015, p. 113-128.

Research output: Contribution to journalArticleScientificpeer-review

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