Systemic service innovation in the shipping industry

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

The paper presents a longitudinal single case study of a company operating and offering energy efficiency and management services for the shipping industry. The paper provides insights on generation of systemic service innovations by looking at the challenges the company has faced in this quest and how it has tackled them. The challenges reflect the competitive forces that affect the parties' willingness to collaborate for systemic innovation. As theoretical starting point the study utilizes the service-dominant logic which gives a structure for discussing the challenges on individual, organizational, industry and meta levels of markets as systems of value co-creation. Challenges related to the technological context are also added to the structure. Based on the analysis a framework is suggested for tackling the challenges. The main components of the framework are: understanding the nature of market co-development, understanding the temporal dimension of different contexts, and communication for collective sense-making. They represent strategizing in a systemic network environment affected by both collaborative and competitive forces. In practice, the development of systemic service innovations in the company is continuous piloting of possible new forms of value co-creation with customers and other stakeholders.
Original languageEnglish
Title of host publicationProceedings of the 31th Annual IMP Conference and Doctoral Colloquium: Organizing Sustainable BtoB Relationships - Designing in Changing Networks
PublisherUniversity of Southern Denmark
Number of pages14
Publication statusPublished - 2015
MoE publication typeB3 Non-refereed article in conference proceedings
Event31th Annual IMP Conference and Doctoral Colloquium: Organizing Sustainable BtoB Relationships - Designing in Changing Networks - Kolding, Denmark
Duration: 25 Aug 201529 Aug 2015

Conference

Conference31th Annual IMP Conference and Doctoral Colloquium
CountryDenmark
CityKolding
Period25/08/1529/08/15

Fingerprint

Service innovation
Shipping industry
Co-creation of value
Energy efficiency
Industry
Network environment
Service-dominant logic
Innovation
Communication
Willingness
Energy management
Strategizing
Co-development
Stakeholders
Sensemaking

Keywords

  • systemic innovation
  • coopetition
  • service-dominant logic
  • piloting
  • energy efficiency and management

Cite this

Korhonen, H., Kaarela, I., & Mikkola, M. (2015). Systemic service innovation in the shipping industry. In Proceedings of the 31th Annual IMP Conference and Doctoral Colloquium: Organizing Sustainable BtoB Relationships - Designing in Changing Networks University of Southern Denmark.
Korhonen, Heidi ; Kaarela, Ilari ; Mikkola, Markku. / Systemic service innovation in the shipping industry. Proceedings of the 31th Annual IMP Conference and Doctoral Colloquium: Organizing Sustainable BtoB Relationships - Designing in Changing Networks. University of Southern Denmark, 2015.
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Korhonen, H, Kaarela, I & Mikkola, M 2015, Systemic service innovation in the shipping industry. in Proceedings of the 31th Annual IMP Conference and Doctoral Colloquium: Organizing Sustainable BtoB Relationships - Designing in Changing Networks. University of Southern Denmark, 31th Annual IMP Conference and Doctoral Colloquium, Kolding, Denmark, 25/08/15.

Systemic service innovation in the shipping industry. / Korhonen, Heidi; Kaarela, Ilari; Mikkola, Markku.

Proceedings of the 31th Annual IMP Conference and Doctoral Colloquium: Organizing Sustainable BtoB Relationships - Designing in Changing Networks. University of Southern Denmark, 2015.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

TY - GEN

T1 - Systemic service innovation in the shipping industry

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AU - Kaarela, Ilari

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N2 - The paper presents a longitudinal single case study of a company operating and offering energy efficiency and management services for the shipping industry. The paper provides insights on generation of systemic service innovations by looking at the challenges the company has faced in this quest and how it has tackled them. The challenges reflect the competitive forces that affect the parties' willingness to collaborate for systemic innovation. As theoretical starting point the study utilizes the service-dominant logic which gives a structure for discussing the challenges on individual, organizational, industry and meta levels of markets as systems of value co-creation. Challenges related to the technological context are also added to the structure. Based on the analysis a framework is suggested for tackling the challenges. The main components of the framework are: understanding the nature of market co-development, understanding the temporal dimension of different contexts, and communication for collective sense-making. They represent strategizing in a systemic network environment affected by both collaborative and competitive forces. In practice, the development of systemic service innovations in the company is continuous piloting of possible new forms of value co-creation with customers and other stakeholders.

AB - The paper presents a longitudinal single case study of a company operating and offering energy efficiency and management services for the shipping industry. The paper provides insights on generation of systemic service innovations by looking at the challenges the company has faced in this quest and how it has tackled them. The challenges reflect the competitive forces that affect the parties' willingness to collaborate for systemic innovation. As theoretical starting point the study utilizes the service-dominant logic which gives a structure for discussing the challenges on individual, organizational, industry and meta levels of markets as systems of value co-creation. Challenges related to the technological context are also added to the structure. Based on the analysis a framework is suggested for tackling the challenges. The main components of the framework are: understanding the nature of market co-development, understanding the temporal dimension of different contexts, and communication for collective sense-making. They represent strategizing in a systemic network environment affected by both collaborative and competitive forces. In practice, the development of systemic service innovations in the company is continuous piloting of possible new forms of value co-creation with customers and other stakeholders.

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Korhonen H, Kaarela I, Mikkola M. Systemic service innovation in the shipping industry. In Proceedings of the 31th Annual IMP Conference and Doctoral Colloquium: Organizing Sustainable BtoB Relationships - Designing in Changing Networks. University of Southern Denmark. 2015