Targeting consumers at-risk-of-poverty: Investigation on food chain actors

Aldo Bertazzoli, Arianna Ruggeri, Antonella Samoggia, Anne Arvola, Vaiva Hendrixson, Marina Nikolić

    Research output: Contribution to journalArticleScientificpeer-review

    1 Citation (Scopus)


    Population at-risk-of-poverty (ROP) is increasing at European level. Considering
    the attention posed by policymakers and academics on income inequalities as a key determinant for low or inadequate healthy food consumption, the objective of the paper is to explore food manufacturers’ and retailers’ interest in ROP consumers as target segment for commercialising healthy food. The research adopted an exploratory approach, with interviews carried out with representatives of food industries and retailers located in four European countries. The results suggest that food chain actors have a limited interest in ROP consumers and difficulties in the design and production of healthy food for ROP consumers. The interest in ROP consumers could rise only if supported by a higher awareness on this segment of consumers and by stronger food chain cooperation.
    Original languageEnglish
    Pages (from-to)39-47
    JournalNew Medit
    Issue number2
    Publication statusPublished - 2015
    MoE publication typeA1 Journal article-refereed


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