Abstract
Personal mobile devices are increasingly being used as
platforms for interactive services. Ease of use
is important, but the services should also provide clear
value to the user and they should be trustworthy
and easy to adopt. These user acceptance factors form the
core of the Technology Acceptance Model
for Mobile Services introduced in this chapter. The model
has been set up based on field trials of several
mobile services with altogether more than 200 test users.
This chapter presents the technology
acceptance model and describes four case studies of
applying the model in practice as a design and
evaluation framework.
| Original language | English |
|---|---|
| Title of host publication | Human-Computer Interaction and Innovation in Handheld, Mobile and Wearable Technologies |
| Editors | Joanna Lumsden |
| Place of Publication | Hershey |
| Publisher | IGI Global |
| Pages | 80-107 |
| ISBN (Electronic) | 978-1-60960-500-1 |
| ISBN (Print) | 978-1-60960-499-8 |
| DOIs | |
| Publication status | Published - 2011 |
| MoE publication type | D2 Article in professional manuals or guides or professional information systems or text book material |