The Core Task Approach to modelling the dynamics of value co-creation and innovation activity

The purpose of this paper is to contribute to the topical managerial challenge and the need for alternative methodological approaches to understanding complex and dynamic value creation and innovation activity in daily business practice among actors. We share the epistemological intent of making explicit the social construction of value co-creation and innovation by applying practice-based approaches. Specifically, the relevance of the Core Task Analysis (CTA) approach is examined theoretically and demonstrated empirically by structuring the emerging shared activity system in terms of new value creation activities of actors in the manufacturing industry. Finally, both the scientific and practical contributions are critically discussed.