The development of global service operation in manufacturing industry SME: A service-dominant logic approach

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

For many industrial companies that have previously been totally product- or technology-oriented, the transfer to the development of services may be difficult. From a theoretical point of view, it is about the movement from a Goods-Dominant (G-D logic) logic towards a Service-Dominant logic (S-D logic). Customer understanding and end-user requirements are the starting point of industrial service business development. S-D logic is also based on customer orientation. Our focus is on small and medium-sized manufacturing companies, who have a long history of goods manufacturing but are now developing industrial services. During this development, manufacturing SMEs have faced the challenge of global service supply chain management. The challenge is related to their delivery of service goods and their presence at customer locations around the world. This paper discusses how an S-D logic approach can help industrial companies to develop service business. Service-Dominant logic defines ten Foundational Premises as the core of the theory, and we have applied parts of S-D logic to the development of service offerings and deepening of customer orientation
Original languageEnglish
Title of host publicationProceedings of
Subtitle of host publicationThe International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012
EditorsKomson Sommanawat, Sirirat Hotrawaisaya
Place of PublicationThailand
Number of pages5
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication
EventThe International Symposium on Production and Supply Chain Management, ISPSCM 2012 - Luang Prabang, Lao People's Democratic Republic
Duration: 13 Dec 201215 Dec 2012

Conference

ConferenceThe International Symposium on Production and Supply Chain Management, ISPSCM 2012
Abbreviated titleISPSCM 2012
CountryLao People's Democratic Republic
CityLuang Prabang
Period13/12/1215/12/12

Fingerprint

Small and medium-sized enterprises
Service-dominant logic
Service operations
Manufacturing industries
Customer orientation
Manufacturing
Logic
Industrial services
Service business
Supply chain management
Manufacturing companies
S-D logic
Business development
End users

Keywords

  • Service Business Development
  • Service-Dominant logic

Cite this

Hemilä, J. (2012). The development of global service operation in manufacturing industry SME: A service-dominant logic approach. In K. Sommanawat, & S. Hotrawaisaya (Eds.), Proceedings of: The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012 Thailand.
Hemilä, Jukka. / The development of global service operation in manufacturing industry SME : A service-dominant logic approach. Proceedings of: The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. editor / Komson Sommanawat ; Sirirat Hotrawaisaya. Thailand, 2012.
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Hemilä, J 2012, The development of global service operation in manufacturing industry SME: A service-dominant logic approach. in K Sommanawat & S Hotrawaisaya (eds), Proceedings of: The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. Thailand, The International Symposium on Production and Supply Chain Management, ISPSCM 2012, Luang Prabang, Lao People's Democratic Republic, 13/12/12.

The development of global service operation in manufacturing industry SME : A service-dominant logic approach. / Hemilä, Jukka.

Proceedings of: The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. ed. / Komson Sommanawat; Sirirat Hotrawaisaya. Thailand, 2012.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Hemilä J. The development of global service operation in manufacturing industry SME: A service-dominant logic approach. In Sommanawat K, Hotrawaisaya S, editors, Proceedings of: The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. Thailand. 2012