The development of global service operation in manufacturing industry SME: A service-dominant logic approach

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    For many industrial companies that have previously been totally product- or technology-oriented, the transfer to the development of services may be difficult. From a theoretical point of view, it is about the movement from a Goods-Dominant (G-D logic) logic towards a Service-Dominant logic (S-D logic). Customer understanding and end-user requirements are the starting point of industrial service business development. S-D logic is also based on customer orientation. Our focus is on small and medium-sized manufacturing companies, who have a long history of goods manufacturing but are now developing industrial services. During this development, manufacturing SMEs have faced the challenge of global service supply chain management. The challenge is related to their delivery of service goods and their presence at customer locations around the world. This paper discusses how an S-D logic approach can help industrial companies to develop service business. Service-Dominant logic defines ten Foundational Premises as the core of the theory, and we have applied parts of S-D logic to the development of service offerings and deepening of customer orientation
    Original languageEnglish
    Title of host publicationProceedings of
    Subtitle of host publicationThe International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012
    EditorsKomson Sommanawat, Sirirat Hotrawaisaya
    Place of PublicationThailand
    Number of pages5
    Publication statusPublished - 2012
    MoE publication typeA4 Article in a conference publication
    EventThe International Symposium on Production and Supply Chain Management, ISPSCM 2012 - Luang Prabang, Lao People's Democratic Republic
    Duration: 13 Dec 201215 Dec 2012

    Conference

    ConferenceThe International Symposium on Production and Supply Chain Management, ISPSCM 2012
    Abbreviated titleISPSCM 2012
    CountryLao People's Democratic Republic
    CityLuang Prabang
    Period13/12/1215/12/12

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    Keywords

    • Service Business Development
    • Service-Dominant logic

    Cite this

    Hemilä, J. (2012). The development of global service operation in manufacturing industry SME: A service-dominant logic approach. In K. Sommanawat, & S. Hotrawaisaya (Eds.), Proceedings of: The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012 http://www.icmbe.net/upload/files/e_full/ICPSCM%202012.pdf