The development of media use habits: From childhood to adults

Timo Kuula; Olli Kuusisto; Anu Seisto

The development of media use habits: From childhood to adults

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Abstract

In 2004 a study was carried out with young university students in the greater Helsinki metropolitan area of their media use habits. Eight years later, a new study was conducted with the same group. The methods for data collection were media diaries and semi-structured theme interviews. Based on the results, media use habits adopted at young age evolve and become stronger quite logically when growing up. Readiness to pay for content at young age seems to increase the willingness to pay for services in later phases of life as well. Work is time-consuming, thus time for leisure media use has decreased. Relationship and hobbies are affecting the media use as well. Mobile and easy-to-use services, such as Spotify, fit well in the life of the target group. Individuals want to maintain their habits and express their personality in the changing media environment. Refusing to use Facebook or favouring print media may be counter reactions, which are part of people's media use strategies. Understanding the motives for media usage is vital for generating interesting content that the consumers are ready to pay for.

Original language	English
Title of host publication	Proceedings of the 41st International Research Conference of iarigai
Editors	Nils Enlund, Mladen Lovreček
Place of Publication	Darmstadt
Publisher	IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries
Pages	129-132
ISBN (Electronic)	978-3-9870704-0-2
ISBN (Print)	978-3-9870704-0-3
Publication status	Published - 2014
MoE publication type	A4 Article in a conference publication
Event	41st International Research Conference of IARIGAI - Wales, United Kingdom Duration: 7 Sept 2014 → 10 Sept 2014 Conference number: 41

Publication series

Series	Advances in Printing and Media Technology
Volume	XLI
ISSN	2225-6067

Conference

Conference	41st International Research Conference of IARIGAI
Country/Territory	United Kingdom
City	Wales
Period	7/09/14 → 10/09/14

Keywords

media consumption
media use
user groups
media environment

Access to Document

http://jpmtr.org/Advances-Vol-41(2014)_online_p.pdf

Cite this

Kuula, T., Kuusisto, O., & Seisto, A. (2014). The development of media use habits: From childhood to adults. In N. Enlund, & M. Lovreček (Eds.), Proceedings of the 41st International Research Conference of iarigai (pp. 129-132). IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries. http://jpmtr.org/Advances-Vol-41(2014)_online_p.pdf

Kuula, Timo ; Kuusisto, Olli ; Seisto, Anu. / The development of media use habits : From childhood to adults. Proceedings of the 41st International Research Conference of iarigai. editor / Nils Enlund ; Mladen Lovreček. Darmstadt : IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries, 2014. pp. 129-132 (Advances in Printing and Media Technology, Vol. XLI).

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title = "The development of media use habits: From childhood to adults",

abstract = "In 2004 a study was carried out with young university students in the greater Helsinki metropolitan area of their media use habits. Eight years later, a new study was conducted with the same group. The methods for data collection were media diaries and semi-structured theme interviews. Based on the results, media use habits adopted at young age evolve and become stronger quite logically when growing up. Readiness to pay for content at young age seems to increase the willingness to pay for services in later phases of life as well. Work is time-consuming, thus time for leisure media use has decreased. Relationship and hobbies are affecting the media use as well. Mobile and easy-to-use services, such as Spotify, fit well in the life of the target group. Individuals want to maintain their habits and express their personality in the changing media environment. Refusing to use Facebook or favouring print media may be counter reactions, which are part of people's media use strategies. Understanding the motives for media usage is vital for generating interesting content that the consumers are ready to pay for.",

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author = "Timo Kuula and Olli Kuusisto and Anu Seisto",

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Kuula, T, Kuusisto, O & Seisto, A 2014, The development of media use habits: From childhood to adults. in N Enlund & M Lovreček (eds), Proceedings of the 41st International Research Conference of iarigai. IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries, Darmstadt, Advances in Printing and Media Technology, vol. XLI, pp. 129-132, 41st International Research Conference of IARIGAI, Wales, United Kingdom, 7/09/14. <http://jpmtr.org/Advances-Vol-41(2014)_online_p.pdf>

The development of media use habits: From childhood to adults. / Kuula, Timo; Kuusisto, Olli; Seisto, Anu.
Proceedings of the 41st International Research Conference of iarigai. ed. / Nils Enlund; Mladen Lovreček. Darmstadt: IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries, 2014. p. 129-132 (Advances in Printing and Media Technology, Vol. XLI).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The development of media use habits

T2 - 41st International Research Conference of IARIGAI

AU - Kuula, Timo

AU - Kuusisto, Olli

AU - Seisto, Anu

N1 - Conference code: 41

PY - 2014

Y1 - 2014

N2 - In 2004 a study was carried out with young university students in the greater Helsinki metropolitan area of their media use habits. Eight years later, a new study was conducted with the same group. The methods for data collection were media diaries and semi-structured theme interviews. Based on the results, media use habits adopted at young age evolve and become stronger quite logically when growing up. Readiness to pay for content at young age seems to increase the willingness to pay for services in later phases of life as well. Work is time-consuming, thus time for leisure media use has decreased. Relationship and hobbies are affecting the media use as well. Mobile and easy-to-use services, such as Spotify, fit well in the life of the target group. Individuals want to maintain their habits and express their personality in the changing media environment. Refusing to use Facebook or favouring print media may be counter reactions, which are part of people's media use strategies. Understanding the motives for media usage is vital for generating interesting content that the consumers are ready to pay for.

AB - In 2004 a study was carried out with young university students in the greater Helsinki metropolitan area of their media use habits. Eight years later, a new study was conducted with the same group. The methods for data collection were media diaries and semi-structured theme interviews. Based on the results, media use habits adopted at young age evolve and become stronger quite logically when growing up. Readiness to pay for content at young age seems to increase the willingness to pay for services in later phases of life as well. Work is time-consuming, thus time for leisure media use has decreased. Relationship and hobbies are affecting the media use as well. Mobile and easy-to-use services, such as Spotify, fit well in the life of the target group. Individuals want to maintain their habits and express their personality in the changing media environment. Refusing to use Facebook or favouring print media may be counter reactions, which are part of people's media use strategies. Understanding the motives for media usage is vital for generating interesting content that the consumers are ready to pay for.

KW - media consumption

KW - media use

KW - user groups

KW - media environment

M3 - Conference article in proceedings

SN - 978-3-9870704-0-3

T3 - Advances in Printing and Media Technology

SP - 129

EP - 132

BT - Proceedings of the 41st International Research Conference of iarigai

A2 - Enlund, Nils

A2 - Lovreček, Mladen

PB - IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries

CY - Darmstadt

Y2 - 7 September 2014 through 10 September 2014

ER -

Kuula T, Kuusisto O, Seisto A. The development of media use habits: From childhood to adults. In Enlund N, Lovreček M, editors, Proceedings of the 41st International Research Conference of iarigai. Darmstadt: IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries. 2014. p. 129-132. (Advances in Printing and Media Technology, Vol. XLI).

The development of media use habits: From childhood to adults

Abstract

Publication series

Conference

Keywords

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