The Dimensions of Service Business Development

Taru Hakanen, Tapio Koivisto, Maaria Nuutinen

Research output: Contribution to conferenceConference articleProfessional

Abstract

The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).
Original languageEnglish
Publication statusPublished - 2011
MoE publication typeNot Eligible
EventThe 8th Industrial Service Business Day - Vantaa, Finland
Duration: 14 Apr 2011 → …

Seminar

SeminarThe 8th Industrial Service Business Day
CountryFinland
CityVantaa
Period14/04/11 → …
OtherBestServ Forum seminar.

Fingerprint

Service business
Business development
Agenda

Keywords

  • service business development

Cite this

Hakanen, T., Koivisto, T., & Nuutinen, M. (2011). The Dimensions of Service Business Development. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.
Hakanen, Taru ; Koivisto, Tapio ; Nuutinen, Maaria. / The Dimensions of Service Business Development. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.
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abstract = "The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).",
keywords = "service business development",
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note = "Project code: 37392; The 8th Industrial Service Business Day ; Conference date: 14-04-2011",
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Hakanen, T, Koivisto, T & Nuutinen, M 2011, 'The Dimensions of Service Business Development' Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland, 14/04/11, .

The Dimensions of Service Business Development. / Hakanen, Taru; Koivisto, Tapio; Nuutinen, Maaria.

2011. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.

Research output: Contribution to conferenceConference articleProfessional

TY - CONF

T1 - The Dimensions of Service Business Development

AU - Hakanen, Taru

AU - Koivisto, Tapio

AU - Nuutinen, Maaria

N1 - Project code: 37392

PY - 2011

Y1 - 2011

N2 - The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).

AB - The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).

KW - service business development

M3 - Conference article

ER -

Hakanen T, Koivisto T, Nuutinen M. The Dimensions of Service Business Development. 2011. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.