The Dimensions of Service Business Development

Taru Hakanen, Tapio Koivisto, Maaria Nuutinen

    Research output: Contribution to conferenceConference articleProfessional

    Abstract

    The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).
    Original languageEnglish
    Publication statusPublished - 2011
    MoE publication typeNot Eligible
    EventThe 8th Industrial Service Business Day - Vantaa, Finland
    Duration: 14 Apr 2011 → …

    Seminar

    SeminarThe 8th Industrial Service Business Day
    CountryFinland
    CityVantaa
    Period14/04/11 → …
    OtherBestServ Forum seminar.

    Keywords

    • service business development

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  • Cite this

    Hakanen, T., Koivisto, T., & Nuutinen, M. (2011). The Dimensions of Service Business Development. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.