Abstract
The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).
Original language | English |
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Publication status | Published - 2011 |
MoE publication type | Not Eligible |
Event | The 8th Industrial Service Business Day - Vantaa, Finland Duration: 14 Apr 2011 → … |
Seminar
Seminar | The 8th Industrial Service Business Day |
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Country/Territory | Finland |
City | Vantaa |
Period | 14/04/11 → … |
Other | BestServ Forum seminar. |
Keywords
- service business development