The Dimensions of Service Business Development

Taru Hakanen, Tapio Koivisto, Maaria Nuutinen

    Research output: Contribution to conferenceConference articleProfessional

    Abstract

    The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).
    Original languageEnglish
    Publication statusPublished - 2011
    MoE publication typeNot Eligible
    EventThe 8th Industrial Service Business Day - Vantaa, Finland
    Duration: 14 Apr 2011 → …

    Seminar

    SeminarThe 8th Industrial Service Business Day
    CountryFinland
    CityVantaa
    Period14/04/11 → …
    OtherBestServ Forum seminar.

    Fingerprint

    Service business
    Business development
    Agenda

    Keywords

    • service business development

    Cite this

    Hakanen, T., Koivisto, T., & Nuutinen, M. (2011). The Dimensions of Service Business Development. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.
    Hakanen, Taru ; Koivisto, Tapio ; Nuutinen, Maaria. / The Dimensions of Service Business Development. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.
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    title = "The Dimensions of Service Business Development",
    abstract = "The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).",
    keywords = "service business development",
    author = "Taru Hakanen and Tapio Koivisto and Maaria Nuutinen",
    note = "Project code: 37392; The 8th Industrial Service Business Day ; Conference date: 14-04-2011",
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    Hakanen, T, Koivisto, T & Nuutinen, M 2011, 'The Dimensions of Service Business Development', Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland, 14/04/11.

    The Dimensions of Service Business Development. / Hakanen, Taru; Koivisto, Tapio; Nuutinen, Maaria.

    2011. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.

    Research output: Contribution to conferenceConference articleProfessional

    TY - CONF

    T1 - The Dimensions of Service Business Development

    AU - Hakanen, Taru

    AU - Koivisto, Tapio

    AU - Nuutinen, Maaria

    N1 - Project code: 37392

    PY - 2011

    Y1 - 2011

    N2 - The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).

    AB - The framework representing the Dimensions of Service Business Development illustrates the multiple challenges there are to tackle in b-to-b service business development. In practise, the framework can be used in a) setting aims for service business development work, b) creating a development agenda, and c) evaluating the results and effects of the development work. We suggest that developing successful b-to-b service concepts requires a collaborative, systemic and multi-disciplinary development approach. The framework of the Dimensions of Service Business Development was developed as the result of VersO-project (2009-2011) and ServO-project (2006-2009).

    KW - service business development

    M3 - Conference article

    ER -

    Hakanen T, Koivisto T, Nuutinen M. The Dimensions of Service Business Development. 2011. Paper presented at The 8th Industrial Service Business Day, Vantaa, Finland.