The fuzzy front end of experience design: eliciting and communicating experience goals

Jari Varsaluoma, Heli Väätäjä, Eija Kaasinen, Hannu Karvonen, Yiche Lu

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    8 Citations (Scopus)

    Abstract

    When starting an experience design process, designers should first determine the experience to aim for. In the fuzzy front end of the experience design process, there are often several alternative sources for gaining insight and inspiration in defining this experience. In this paper, we describe our findings from two surveys about experience goal setting and approaches to communicate about these goals with stakeholders. The results from researchers working on 9 different experience design cases suggest that "empathic understanding of the users' world" is the most used source of insight and inspiration in defining experience goals. As an end result, we propose the model for Experience Goal Elicitation Process to clarify the fuzzy front end of experience design and instructions to support designers in defining and evaluating experience goals.
    Original languageEnglish
    Title of host publicationOzCHI '15 Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction
    Place of PublicationNew York
    PublisherAssociation for Computing Machinery ACM
    Pages324-332
    ISBN (Print)978-1-4503-3673-4
    DOIs
    Publication statusPublished - 2015
    MoE publication typeA4 Article in a conference publication
    EventAnnual Meeting of the Australian Special Interest Group for Computer Human Interaction, OzCHI '15 - Parkville, Australia
    Duration: 7 Dec 201510 Dec 2015
    Conference number: 28

    Other

    OtherAnnual Meeting of the Australian Special Interest Group for Computer Human Interaction, OzCHI '15
    Abbreviated titleOzCHI '15
    CountryAustralia
    CityParkville
    Period7/12/1510/12/15

    Keywords

    • experience goal
    • UX goal
    • experience design
    • fuzzy front end
    • survey study
    • experience goal elicitation process

    Cite this

    Varsaluoma, J., Väätäjä, H., Kaasinen, E., Karvonen, H., & Lu, Y. (2015). The fuzzy front end of experience design: eliciting and communicating experience goals. In OzCHI '15 Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction (pp. 324-332). Association for Computing Machinery ACM. https://doi.org/10.1145/2838739.2838761