Abstract
When starting an experience design process, designers should first determine the experience to aim for. In the fuzzy front end of the experience design process, there are often several alternative sources for gaining insight and inspiration in defining this experience. In this paper, we describe our findings from two surveys about experience goal setting and approaches to communicate about these goals with stakeholders. The results from researchers working on 9 different experience design cases suggest that "empathic understanding of the users' world" is the most used source of insight and inspiration in defining experience goals. As an end result, we propose the model for Experience Goal Elicitation Process to clarify the fuzzy front end of experience design and instructions to support designers in defining and evaluating experience goals.
| Original language | English |
|---|---|
| Title of host publication | OzCHI '15 Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction |
| Place of Publication | New York |
| Publisher | Association for Computing Machinery ACM |
| Pages | 324-332 |
| ISBN (Print) | 978-1-4503-3673-4 |
| DOIs | |
| Publication status | Published - 2015 |
| MoE publication type | A4 Article in a conference publication |
| Event | Annual Meeting of the Australian Special Interest Group for Computer Human Interaction, OzCHI '15 - Parkville, Australia Duration: 7 Dec 2015 → 10 Dec 2015 Conference number: 28 |
Other
| Other | Annual Meeting of the Australian Special Interest Group for Computer Human Interaction, OzCHI '15 |
|---|---|
| Abbreviated title | OzCHI '15 |
| Country/Territory | Australia |
| City | Parkville |
| Period | 7/12/15 → 10/12/15 |
Keywords
- experience goal
- UX goal
- experience design
- fuzzy front end
- survey study
- experience goal elicitation process