The influence of special effects on the perception of printed products

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

The influence of special effects on the perception and mental impressions associated with printed products was investigated in a psychometric study. A set of 60 print samples containing different types of printed special effects, such as varnishing and metallic effects, was subjectively assessed by 177 observers. The number of print samples and observers was increased from an earlier study, allowing more general conclusions to be drawn from the results. The shifts produced by the use of special effects along perceptual dimensions termed Noteworthiness and Aesthetic Value were examined. These dimensions were found in the previous study to efficiently capture a considerable part of the influence of printed special effects on the subjective experience of printed products. The positions of the special effect print samples were compared on the psychometric scales of Noteworthiness and Aesthetic Value to the positions of the reference samples that had the same content but no special effects beyond conventional CMYK printing. A strong trend of increased Noteworthiness and Aesthetic Value in the special effect print samples, compared to the reference samples, was found.
Original languageEnglish
Title of host publicationAdvances in Printing and Media Technology
Subtitle of host publicationProceedings of the 37th International Research Conference of iarigai
PublisherIARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries
Pages47-54
VolumeXXXVII
ISBN (Electronic)978-3-9870704-5-7
ISBN (Print)978-3-9812704-2-6
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication
Event37th International Research Conference of iarigai - Montreal, Canada
Duration: 12 Sep 201015 Sep 2010

Conference

Conference37th International Research Conference of iarigai
CountryCanada
CityMontreal
Period12/09/1015/09/10

Fingerprint

Esthetics
Psychometrics
Printing

Keywords

  • special effects
  • printing
  • perception, user experience
  • psychometry

Cite this

Laine, J., Leppänen, T., & Nurmi, O. (2010). The influence of special effects on the perception of printed products. In Advances in Printing and Media Technology: Proceedings of the 37th International Research Conference of iarigai (Vol. XXXVII, pp. 47-54). IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries.
Laine, Janne ; Leppänen, Tapio ; Nurmi, Olli. / The influence of special effects on the perception of printed products. Advances in Printing and Media Technology: Proceedings of the 37th International Research Conference of iarigai. Vol. XXXVII IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries, 2010. pp. 47-54
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Laine, J, Leppänen, T & Nurmi, O 2010, The influence of special effects on the perception of printed products. in Advances in Printing and Media Technology: Proceedings of the 37th International Research Conference of iarigai. vol. XXXVII, IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries, pp. 47-54, 37th International Research Conference of iarigai, Montreal, Canada, 12/09/10.

The influence of special effects on the perception of printed products. / Laine, Janne; Leppänen, Tapio; Nurmi, Olli.

Advances in Printing and Media Technology: Proceedings of the 37th International Research Conference of iarigai. Vol. XXXVII IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries, 2010. p. 47-54.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Laine J, Leppänen T, Nurmi O. The influence of special effects on the perception of printed products. In Advances in Printing and Media Technology: Proceedings of the 37th International Research Conference of iarigai. Vol. XXXVII. IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries. 2010. p. 47-54