The influence of special effects on the perception of printed products

Janne Laine, Tapio Leppänen, Olli Nurmi

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    The influence of special effects on the perception and mental impressions associated with printed products was investigated in a psychometric study. A set of 60 print samples containing different types of printed special effects, such as varnishing and metallic effects, was subjectively assessed by 177 observers. The number of print samples and observers was increased from an earlier study, allowing more general conclusions to be drawn from the results. The shifts produced by the use of special effects along perceptual dimensions termed Noteworthiness and Aesthetic Value were examined. These dimensions were found in the previous study to efficiently capture a considerable part of the influence of printed special effects on the subjective experience of printed products. The positions of the special effect print samples were compared on the psychometric scales of Noteworthiness and Aesthetic Value to the positions of the reference samples that had the same content but no special effects beyond conventional CMYK printing. A strong trend of increased Noteworthiness and Aesthetic Value in the special effect print samples, compared to the reference samples, was found.
    Original languageEnglish
    Title of host publicationAdvances in Printing and Media Technology
    Subtitle of host publicationProceedings of the 37th International Research Conference of iarigai
    PublisherIARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries
    Pages47-54
    VolumeXXXVII
    ISBN (Electronic)978-3-9870704-5-7
    ISBN (Print)978-3-9812704-2-6
    Publication statusPublished - 2010
    MoE publication typeA4 Article in a conference publication
    Event37th International Research Conference of iarigai - Montreal, Canada
    Duration: 12 Sep 201015 Sep 2010

    Conference

    Conference37th International Research Conference of iarigai
    CountryCanada
    CityMontreal
    Period12/09/1015/09/10

    Keywords

    • special effects
    • printing
    • perception, user experience
    • psychometry

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  • Cite this

    Laine, J., Leppänen, T., & Nurmi, O. (2010). The influence of special effects on the perception of printed products. In Advances in Printing and Media Technology: Proceedings of the 37th International Research Conference of iarigai (Vol. XXXVII, pp. 47-54). IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries. http://jpmtr.org/Advances-Vol-37(2010)_online.pdf