Abstract
The influence of special effects on the perception and mental
impressions associated with printed products was investigated in a
psychometric study. A set of 60 print samples containing different types of
printed special effects, such as varnishing and metallic effects, was
subjectively assessed by 177 observers. The number of print samples and
observers was increased from an earlier study, allowing more general
conclusions to be drawn from the results. The shifts produced by the use of
special effects along perceptual dimensions termed Noteworthiness and
Aesthetic Value were examined. These dimensions were found in the previous
study to efficiently capture a considerable part of the influence of printed
special effects on the subjective experience of printed products. The
positions of the special effect print samples were compared on the
psychometric scales of Noteworthiness and Aesthetic Value to the positions of
the reference samples that had the same content but no special effects beyond
conventional CMYK printing. A strong trend of increased Noteworthiness and
Aesthetic Value in the special effect print samples, compared to the reference
samples, was found.
| Original language | English |
|---|---|
| Title of host publication | Advances in Printing and Media Technology |
| Subtitle of host publication | Proceedings of the 37th International Research Conference of iarigai |
| Publisher | IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries |
| Pages | 47-54 |
| Volume | XXXVII |
| ISBN (Electronic) | 978-3-9870704-5-7 |
| ISBN (Print) | 978-3-9812704-2-6 |
| Publication status | Published - 2010 |
| MoE publication type | A4 Article in a conference publication |
| Event | 37th International Research Conference of iarigai - Montreal, Canada Duration: 12 Sept 2010 → 15 Sept 2010 |
Conference
| Conference | 37th International Research Conference of iarigai |
|---|---|
| Country/Territory | Canada |
| City | Montreal |
| Period | 12/09/10 → 15/09/10 |
Keywords
- special effects
- printing
- perception, user experience
- psychometry