The opportunities of big data analytics in supply market intelligence

Salla Paajanen, Katri Valkokari, Anna Aminoff

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    2 Citations (Scopus)

    Abstract

    Firms need comprehensive knowledge and understanding of the opportunities available in the market by creating supply market intelligence (SMI). SMI can facilitate in finding the best partners and combination of capabilities within collaborative networks (CN). However, despite of its evident managerial relevance, SMI is still little researched topic. Simultaneously, big data analytics (BDA) has developed rapidly, becoming vital for businesses across industries. The objective of this paper is recognizing the importance of SMI and opportunities of BDA through qualitative research. The data derives from two focus group discussions of 75 purchasing professionals and six qualitative interviews of BDA experts. This research contributes to our understanding of the opportunities of BDA in creating systematic SMI to reinforce strategic collaboration, and to the understanding of knowledge as a strategic resource for forming strategic CN. Collaborative big data intelligence creates value through, for instance, creating transparency in business processes and discovering market changes.
    Original languageEnglish
    Title of host publicationIFIP Advances in Information and Communication Technology
    EditorsHamideh Afsarmanesh, Luis M. Camarinha-Matos, Rosanna Fornasiero
    PublisherSpringer
    Pages194-205
    Number of pages12
    ISBN (Print)978-3-319-65150-7, 978-3-319-65151-4
    DOIs
    Publication statusPublished - 1 Jan 2017
    MoE publication typeA4 Article in a conference publication
    Event18th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2017 - Vicenza, Italy
    Duration: 18 Sep 201720 Sep 2017

    Publication series

    SeriesIFIP Advances in Information and Communication Technology
    Volume506
    ISSN1868-4238

    Conference

    Conference18th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2017
    Abbreviated titlePRO-VE 2017
    CountryItaly
    CityVicenza
    Period18/09/1720/09/17

    Keywords

    • supply market intelligence
    • big data analytics
    • strategic collaboration
    • data-rich systems
    • collaborative big data intelligence

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