The relevance of customer reviews in the mobile application marketplaces

S. Hyrynsalmi, Arho Suominen, M. Seppänen, T. Mäkilä

Research output: Contribution to conferenceConference articleScientificpeer-review

Abstract

The effect of user generated product ratings has been studied by academics in different contexts from books to movies and its importance has been noted by the industry. In this study, the relevance of customer ratings in a mobile application ecosystem with two different datasets, over 174,000 applications, gathered from Google Play in December 2011 and in November 2012 is analyzed. The results show that a high average rating correlates positively with sales improvement as well as a high variance correlates positively with the number of installations, both statistically significant. The correlations are, however, small. On contrary to the suggestions of previous studies, the price of the application does not seem to affect the importance of product ratings. Further research would investigate how application providers' brands and visibility in social media may influence on the popularity and its growth in mobile application ecosystems.
Original languageEnglish
Number of pages12
Publication statusPublished - 2013
MoE publication typeNot Eligible
Event22nd International Conference on Management of Technology, IAMOT 2013: Science, Technology and Innovation in the Emerging Markets Economy - Porto Alegre, Brazil
Duration: 14 Apr 201318 Apr 2013
Conference number: 22

Conference

Conference22nd International Conference on Management of Technology, IAMOT 2013
Abbreviated titleIAMOT 2013
CountryBrazil
CityPorto Alegre
Period14/04/1318/04/13

Fingerprint

Mobile applications
Rating
Ecosystem
Correlates
Movies
Industry
Visibility
Google
Social media

Keywords

  • product ratings
  • eWOM
  • mobile application ecosystems
  • application marketplaces
  • Google Play

Cite this

Hyrynsalmi, S., Suominen, A., Seppänen, M., & Mäkilä, T. (2013). The relevance of customer reviews in the mobile application marketplaces. Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil.
Hyrynsalmi, S. ; Suominen, Arho ; Seppänen, M. ; Mäkilä, T. / The relevance of customer reviews in the mobile application marketplaces. Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil.12 p.
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Hyrynsalmi, S, Suominen, A, Seppänen, M & Mäkilä, T 2013, 'The relevance of customer reviews in the mobile application marketplaces' Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil, 14/04/13 - 18/04/13, .

The relevance of customer reviews in the mobile application marketplaces. / Hyrynsalmi, S.; Suominen, Arho; Seppänen, M.; Mäkilä, T.

2013. Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil.

Research output: Contribution to conferenceConference articleScientificpeer-review

TY - CONF

T1 - The relevance of customer reviews in the mobile application marketplaces

AU - Hyrynsalmi, S.

AU - Suominen, Arho

AU - Seppänen, M.

AU - Mäkilä, T.

N1 - Project code: 75913 - CEK

PY - 2013

Y1 - 2013

N2 - The effect of user generated product ratings has been studied by academics in different contexts from books to movies and its importance has been noted by the industry. In this study, the relevance of customer ratings in a mobile application ecosystem with two different datasets, over 174,000 applications, gathered from Google Play in December 2011 and in November 2012 is analyzed. The results show that a high average rating correlates positively with sales improvement as well as a high variance correlates positively with the number of installations, both statistically significant. The correlations are, however, small. On contrary to the suggestions of previous studies, the price of the application does not seem to affect the importance of product ratings. Further research would investigate how application providers' brands and visibility in social media may influence on the popularity and its growth in mobile application ecosystems.

AB - The effect of user generated product ratings has been studied by academics in different contexts from books to movies and its importance has been noted by the industry. In this study, the relevance of customer ratings in a mobile application ecosystem with two different datasets, over 174,000 applications, gathered from Google Play in December 2011 and in November 2012 is analyzed. The results show that a high average rating correlates positively with sales improvement as well as a high variance correlates positively with the number of installations, both statistically significant. The correlations are, however, small. On contrary to the suggestions of previous studies, the price of the application does not seem to affect the importance of product ratings. Further research would investigate how application providers' brands and visibility in social media may influence on the popularity and its growth in mobile application ecosystems.

KW - product ratings

KW - eWOM

KW - mobile application ecosystems

KW - application marketplaces

KW - Google Play

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ER -

Hyrynsalmi S, Suominen A, Seppänen M, Mäkilä T. The relevance of customer reviews in the mobile application marketplaces. 2013. Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil.