The relevance of customer reviews in the mobile application marketplaces

S. Hyrynsalmi, Arho Suominen, M. Seppänen, T. Mäkilä

    Research output: Contribution to conferenceConference articleScientificpeer-review

    Abstract

    The effect of user generated product ratings has been studied by academics in different contexts from books to movies and its importance has been noted by the industry. In this study, the relevance of customer ratings in a mobile application ecosystem with two different datasets, over 174,000 applications, gathered from Google Play in December 2011 and in November 2012 is analyzed. The results show that a high average rating correlates positively with sales improvement as well as a high variance correlates positively with the number of installations, both statistically significant. The correlations are, however, small. On contrary to the suggestions of previous studies, the price of the application does not seem to affect the importance of product ratings. Further research would investigate how application providers' brands and visibility in social media may influence on the popularity and its growth in mobile application ecosystems.
    Original languageEnglish
    Number of pages12
    Publication statusPublished - 2013
    MoE publication typeNot Eligible
    Event22nd International Conference on Management of Technology, IAMOT 2013: Science, Technology and Innovation in the Emerging Markets Economy - Porto Alegre, Brazil
    Duration: 14 Apr 201318 Apr 2013
    Conference number: 22

    Conference

    Conference22nd International Conference on Management of Technology, IAMOT 2013
    Abbreviated titleIAMOT 2013
    CountryBrazil
    CityPorto Alegre
    Period14/04/1318/04/13

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    Keywords

    • product ratings
    • eWOM
    • mobile application ecosystems
    • application marketplaces
    • Google Play

    Cite this

    Hyrynsalmi, S., Suominen, A., Seppänen, M., & Mäkilä, T. (2013). The relevance of customer reviews in the mobile application marketplaces. Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil.