Abstract
The effect of user generated product ratings has been
studied by academics in different contexts from books to
movies and its importance has been noted by the
industry. In this study, the relevance of customer
ratings in a mobile application ecosystem with two
different datasets, over 174,000 applications, gathered
from Google Play in December 2011 and in November 2012 is
analyzed. The results show that a high average rating
correlates positively with sales improvement as well as a
high variance correlates positively with the number of
installations, both statistically significant. The
correlations are, however, small. On contrary to the
suggestions of previous studies, the price of the
application does not seem to affect the importance of
product ratings. Further research would investigate
how application providers' brands and visibility in
social media may influence on the popularity and its
growth in mobile application ecosystems.
| Original language | English |
|---|---|
| Number of pages | 12 |
| Publication status | Published - 2013 |
| MoE publication type | Not Eligible |
| Event | 22nd International Conference on Management of Technology, IAMOT 2013: Science, Technology and Innovation in the Emerging Markets Economy - Porto Alegre, Brazil Duration: 14 Apr 2013 → 18 Apr 2013 Conference number: 22 |
Conference
| Conference | 22nd International Conference on Management of Technology, IAMOT 2013 |
|---|---|
| Abbreviated title | IAMOT 2013 |
| Country/Territory | Brazil |
| City | Porto Alegre |
| Period | 14/04/13 → 18/04/13 |
Keywords
- product ratings
- eWOM
- mobile application ecosystems
- application marketplaces
- Google Play