The Road to New Business Creation

Minna Räikkönen, Tuija Rantala, William Degbey, Katariina Palomäki, Mélanie Hassett

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Abstract

    Most companies face and deal with the complexities of creating a strategic plan for their new business. Investment in new business provides the means with which to take the company from its present state to a strategically more desirable future. In other words, it is crucial to build a bridge between strategy and both business opportunities and M&As. The focus in this chapter is on the planning phase of the creation process. The importance of forging strategic links between new opportunities and the advantages of portfolio management in new business development are emphasised, and the risk-management aspects related to NBC are discussed. The main aim is to provide a holistic perspective, and thus to extend the focus on M&A to incorporate them into the strategic-planning and business-development processes.
    Original languageEnglish
    Title of host publicationM&A as a Strategic Option
    Subtitle of host publicationFrom Opportunities to New Business Creation
    EditorsMélanie Hassett, Minna Räikkönen, Tuija Rantala
    Place of PublicationHelsinki
    PublisherTeknologiainfo Teknova oy
    Pages15-36
    ISBN (Electronic)978-952-238-098-2, 978-952-238-099-9
    ISBN (Print)978-952-238-097-5
    Publication statusPublished - 2011
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

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    Keywords

    • M&A
    • mergers and acquisitions
    • strategy
    • new business creation
    • business opportunity
    • risk
    • uncertainty

    Cite this

    Räikkönen, M., Rantala, T., Degbey, W., Palomäki, K., & Hassett, M. (2011). The Road to New Business Creation. In M. Hassett, M. Räikkönen, & T. Rantala (Eds.), M&A as a Strategic Option: From Opportunities to New Business Creation (pp. 15-36). Teknologiainfo Teknova oy.