@inbook{e8ec8fd1f24c4872b8861c29f1d68644,
title = "The Road to New Business Creation",
abstract = "Most companies face and deal with the complexities of creating a strategic plan for their new business. Investment in new business provides the means with which to take the company from its present state to a strategically more desirable future. In other words, it is crucial to build a bridge between strategy and both business opportunities and M\&As. The focus in this chapter is on the planning phase of the creation process. The importance of forging strategic links between new opportunities and the advantages of portfolio management in new business development are emphasised, and the risk-management aspects related to NBC are discussed. The main aim is to provide a holistic perspective, and thus to extend the focus on M\&A to incorporate them into the strategic-planning and business-development processes.",
keywords = "M\&A, mergers and acquisitions, strategy, new business creation, business opportunity, risk, uncertainty",
author = "Minna R{\"a}ikk{\"o}nen and Tuija Rantala and William Degbey and Katariina Palom{\"a}ki and M{\'e}lanie Hassett",
note = "Project code: 32744",
year = "2011",
language = "English",
isbn = "978-952-238-097-5",
pages = "15--36",
editor = "M{\'e}lanie Hassett and Minna R{\"a}ikk{\"o}nen and Tuija Rantala",
booktitle = "M\&A as a Strategic Option",
publisher = "Teknologiainfo Teknova oy",
address = "Finland",
}