Theoretical insights to pioneering in service business

Customer understanding and relationships

Timo Koivumäki, Outi Nuojua

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Original languageEnglish
Title of host publicationPaths towards pioneering in service business. VTT Technology 18
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Pages32-37
ISBN (Print)978-951-38-7830-6, 978-951-38-7831-3
Publication statusPublished - 2012
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

NameVTT Technology
PublisherVTT
Number18
ISSN (Print)2242-1211
ISSN (Electronic)2242-122X

Cite this

Koivumäki, T., & Nuojua, O. (2012). Theoretical insights to pioneering in service business: Customer understanding and relationships. In Paths towards pioneering in service business. VTT Technology 18 (pp. 32-37). Espoo: VTT Technical Research Centre of Finland. VTT Technology, No. 18
Koivumäki, Timo ; Nuojua, Outi. / Theoretical insights to pioneering in service business : Customer understanding and relationships. Paths towards pioneering in service business. VTT Technology 18. Espoo : VTT Technical Research Centre of Finland, 2012. pp. 32-37 (VTT Technology; No. 18).
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Koivumäki, T & Nuojua, O 2012, Theoretical insights to pioneering in service business: Customer understanding and relationships. in Paths towards pioneering in service business. VTT Technology 18. VTT Technical Research Centre of Finland, Espoo, VTT Technology, no. 18, pp. 32-37.

Theoretical insights to pioneering in service business : Customer understanding and relationships. / Koivumäki, Timo; Nuojua, Outi.

Paths towards pioneering in service business. VTT Technology 18. Espoo : VTT Technical Research Centre of Finland, 2012. p. 32-37 (VTT Technology; No. 18).

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

TY - CHAP

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AU - Koivumäki, Timo

AU - Nuojua, Outi

PY - 2012

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M3 - Chapter or book article

SN - 978-951-38-7830-6

SN - 978-951-38-7831-3

T3 - VTT Technology

SP - 32

EP - 37

BT - Paths towards pioneering in service business. VTT Technology 18

PB - VTT Technical Research Centre of Finland

CY - Espoo

ER -

Koivumäki T, Nuojua O. Theoretical insights to pioneering in service business: Customer understanding and relationships. In Paths towards pioneering in service business. VTT Technology 18. Espoo: VTT Technical Research Centre of Finland. 2012. p. 32-37. (VTT Technology; No. 18).