Theoretical insights to pioneering in service business: Customer understanding and relationships

Timo Koivumäki, Outi Nuojua

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Original languageEnglish
Title of host publicationPaths towards pioneering in service business. VTT Technology 18
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Pages32-37
ISBN (Print)978-951-38-7830-6, 978-951-38-7831-3
Publication statusPublished - 2012
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

SeriesVTT Technology
Number18
ISSN2242-1211

Cite this

Koivumäki, T., & Nuojua, O. (2012). Theoretical insights to pioneering in service business: Customer understanding and relationships. In Paths towards pioneering in service business. VTT Technology 18 (pp. 32-37). VTT Technical Research Centre of Finland. VTT Technology, No. 18 https://www.vtt.fi/inf/pdf/technology/2012/T18.pdf