Theoretical insights to pioneering in service business: Transition from a product-oriented to a service-oriented culture

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Original languageEnglish
    Title of host publicationPaths towards pioneering in service business. VTT Technology 18
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    Pages21-27
    ISBN (Print)978-951-38-7830-6, 978-951-38-7831-3
    Publication statusPublished - 2012
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesVTT Technology
    Number18
    ISSN2242-1211

    Cite this

    Nuutinen, M., & Lappalainen, I. (2012). Theoretical insights to pioneering in service business: Transition from a product-oriented to a service-oriented culture. In Paths towards pioneering in service business. VTT Technology 18 (pp. 21-27). VTT Technical Research Centre of Finland. VTT Technology, No. 18