Theoretical insights to pioneering in service business: Transition from a product-oriented to a service-oriented culture

Maaria Nuutinen, Inka Lappalainen

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Original languageEnglish
    Title of host publicationPaths towards pioneering in service business
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    ISBN (Electronic)978-951-38-7831-3
    ISBN (Print)978-951-38-7830-6
    Publication statusPublished - 2012
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesVTT Technology

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