Three approaches to co-creating services with users

Eija Kaasinen, Kaisa Koskela-Huotari, Veikko Ikonen, Marketta Niemelä, Pirjo Näkki

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

10 Citations (Scopus)

Abstract

The role of users in service design is changing from passive research subjects to active co-designers and content creators. This new direction can be supported with inspiring physical or virtual spaces where users, designers and other actors can meet informally and participate in service design as equals. In this paper we describe three different approaches to co-creation spaces: web-based Owela, physical showroom Ihme, and Living Labs that combine both physical and web elements. We compare these approaches based on the innovation phase they are most suitable for, the methods as well as the strengths and challenges of the approaches. All the three co-creation spaces manage to bring co-creation close to the users' everyday life. Participation is quite independent of time and in Owela independent of place as well. Users can select their level of contribution, varying from short comments to long-term participation in development projects. Direct designer/user interaction supports turning the designer's mind-set from technical features to user experience. This facilitates the design of services that are accepted by and interesting to users
Original languageEnglish
Title of host publicationConference Proceedings. 4th International Conference on Applied Human Factors and Ergonomics (AHFE)
Pages4343-4352
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication
Event1st International Conference on the Human Side of Service Engineering, HSSE 2012 - San Francisco, United States
Duration: 21 Jul 201225 Jul 2012

Conference

Conference1st International Conference on the Human Side of Service Engineering, HSSE 2012
Abbreviated titleHSSE 2012
CountryUnited States
CitySan Francisco
Period21/07/1225/07/12

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Innovation

Keywords

  • Co-creation
  • user participation
  • service design
  • Owela
  • Ihme

Cite this

Kaasinen, E., Koskela-Huotari, K., Ikonen, V., Niemelä, M., & Näkki, P. (2012). Three approaches to co-creating services with users. In Conference Proceedings. 4th International Conference on Applied Human Factors and Ergonomics (AHFE) (pp. 4343-4352)
Kaasinen, Eija ; Koskela-Huotari, Kaisa ; Ikonen, Veikko ; Niemelä, Marketta ; Näkki, Pirjo. / Three approaches to co-creating services with users. Conference Proceedings. 4th International Conference on Applied Human Factors and Ergonomics (AHFE). 2012. pp. 4343-4352
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Kaasinen, E, Koskela-Huotari, K, Ikonen, V, Niemelä, M & Näkki, P 2012, Three approaches to co-creating services with users. in Conference Proceedings. 4th International Conference on Applied Human Factors and Ergonomics (AHFE). pp. 4343-4352, 1st International Conference on the Human Side of Service Engineering, HSSE 2012, San Francisco, United States, 21/07/12.

Three approaches to co-creating services with users. / Kaasinen, Eija; Koskela-Huotari, Kaisa; Ikonen, Veikko; Niemelä, Marketta; Näkki, Pirjo.

Conference Proceedings. 4th International Conference on Applied Human Factors and Ergonomics (AHFE). 2012. p. 4343-4352.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Kaasinen E, Koskela-Huotari K, Ikonen V, Niemelä M, Näkki P. Three approaches to co-creating services with users. In Conference Proceedings. 4th International Conference on Applied Human Factors and Ergonomics (AHFE). 2012. p. 4343-4352