Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation

Jarkko Niittymäki, Mika Piipponen, Vesa Laine, Pertti Saariluoma, Jussi Jokinen, Jaana Leikas

Research output: Contribution to conferenceConference articleScientific

Abstract

This paper explores organisational innovation culture from the perspective of microinnovation thinking. Based on a questionnaire from a case study of a consultant company, innovative organisational culture is analysed as three main factors. These factors are used in analysing attitudes towards using social media tools in research and development. Some points of focus for further organisational management are proposed. Also conclusions, future perspectives and suggestions for the improvement of the organisational culture for innovation are presented.
Original languageEnglish
Publication statusPublished - 2012
MoE publication typeNot Eligible
Event7th IEASM Colloquium on Organisational Change and Development - Bern, Switzerland
Duration: 13 Sep 201214 Sep 2012

Conference

Conference7th IEASM Colloquium on Organisational Change and Development
CountrySwitzerland
CityBern
Period13/09/1214/09/12

Fingerprint

Factors
Organizational culture
Social media
Consultancy
Organization culture
Consultants
Innovation
Innovation culture
Questionnaire
Organizational management
Organizational innovation

Keywords

  • microinnovation
  • innovation
  • organisational culture
  • management
  • social media

Cite this

Niittymäki, J., Piipponen, M., Laine, V., Saariluoma, P., Jokinen, J., & Leikas, J. (2012). Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation. Paper presented at 7th IEASM Colloquium on Organisational Change and Development, Bern, Switzerland.
Niittymäki, Jarkko ; Piipponen, Mika ; Laine, Vesa ; Saariluoma, Pertti ; Jokinen, Jussi ; Leikas, Jaana. / Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation. Paper presented at 7th IEASM Colloquium on Organisational Change and Development, Bern, Switzerland.
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Niittymäki, J, Piipponen, M, Laine, V, Saariluoma, P, Jokinen, J & Leikas, J 2012, 'Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation' Paper presented at 7th IEASM Colloquium on Organisational Change and Development, Bern, Switzerland, 13/09/12 - 14/09/12, .

Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation. / Niittymäki, Jarkko; Piipponen, Mika; Laine, Vesa; Saariluoma, Pertti; Jokinen, Jussi; Leikas, Jaana.

2012. Paper presented at 7th IEASM Colloquium on Organisational Change and Development, Bern, Switzerland.

Research output: Contribution to conferenceConference articleScientific

TY - CONF

T1 - Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation

AU - Niittymäki, Jarkko

AU - Piipponen, Mika

AU - Laine, Vesa

AU - Saariluoma, Pertti

AU - Jokinen, Jussi

AU - Leikas, Jaana

N1 - abstract reviewed Project code: 39972

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N2 - This paper explores organisational innovation culture from the perspective of microinnovation thinking. Based on a questionnaire from a case study of a consultant company, innovative organisational culture is analysed as three main factors. These factors are used in analysing attitudes towards using social media tools in research and development. Some points of focus for further organisational management are proposed. Also conclusions, future perspectives and suggestions for the improvement of the organisational culture for innovation are presented.

AB - This paper explores organisational innovation culture from the perspective of microinnovation thinking. Based on a questionnaire from a case study of a consultant company, innovative organisational culture is analysed as three main factors. These factors are used in analysing attitudes towards using social media tools in research and development. Some points of focus for further organisational management are proposed. Also conclusions, future perspectives and suggestions for the improvement of the organisational culture for innovation are presented.

KW - microinnovation

KW - innovation

KW - organisational culture

KW - management

KW - social media

M3 - Conference article

ER -

Niittymäki J, Piipponen M, Laine V, Saariluoma P, Jokinen J, Leikas J. Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation. 2012. Paper presented at 7th IEASM Colloquium on Organisational Change and Development, Bern, Switzerland.