Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation

Jarkko Niittymäki, Mika Piipponen, Vesa Laine, Pertti Saariluoma, Jussi Jokinen, Jaana Leikas

    Research output: Contribution to conferenceConference articleScientific

    Abstract

    This paper explores organisational innovation culture from the perspective of microinnovation thinking. Based on a questionnaire from a case study of a consultant company, innovative organisational culture is analysed as three main factors. These factors are used in analysing attitudes towards using social media tools in research and development. Some points of focus for further organisational management are proposed. Also conclusions, future perspectives and suggestions for the improvement of the organisational culture for innovation are presented.
    Original languageEnglish
    Publication statusPublished - 2012
    MoE publication typeNot Eligible
    Event7th IEASM Colloquium on Organisational Change and Development - Bern, Switzerland
    Duration: 13 Sep 201214 Sep 2012

    Conference

    Conference7th IEASM Colloquium on Organisational Change and Development
    CountrySwitzerland
    CityBern
    Period13/09/1214/09/12

    Keywords

    • microinnovation
    • innovation
    • organisational culture
    • management
    • social media

    Fingerprint Dive into the research topics of 'Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation'. Together they form a unique fingerprint.

  • Cite this

    Niittymäki, J., Piipponen, M., Laine, V., Saariluoma, P., Jokinen, J., & Leikas, J. (2012). Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation. Paper presented at 7th IEASM Colloquium on Organisational Change and Development, Bern, Switzerland.