This paper explores organisational innovation culture from the perspective of microinnovation thinking. Based on a questionnaire from a case study of a consultant company, innovative organisational culture is analysed as three main factors. These factors are used in analysing attitudes towards using social media tools in research and development. Some points of focus for further organisational management are proposed. Also conclusions, future perspectives and suggestions for the improvement of the organisational culture for innovation are presented.
|Publication status||Published - 2012|
|MoE publication type||Not Eligible|
|Event||7th IEASM Colloquium on Organisational Change and Development - Bern, Switzerland|
Duration: 13 Sep 2012 → 14 Sep 2012
|Conference||7th IEASM Colloquium on Organisational Change and Development|
|Period||13/09/12 → 14/09/12|
- organisational culture
- social media
Niittymäki, J., Piipponen, M., Laine, V., Saariluoma, P., Jokinen, J., & Leikas, J. (2012). Three Dimensions of Innovative Organisation Culture of Transportation Consultancy – A Case Study Analysing Attitudes towards Social Media Utilisation and its Role in Microinnovation. Paper presented at 7th IEASM Colloquium on Organisational Change and Development, Bern, Switzerland.