TY - BOOK
T1 - Three views on mobile cross media entertainment
AU - Antikainen, Hannele
AU - Kangas, Sonja
AU - Vainikainen, Sari
PY - 2004
Y1 - 2004
N2 - MGAIN (Mobile Entertainment Industry and Culture)
EU-project1 studies the
mobile entertainment industry from three viewpoints: a)
technology, b) user
cultures and geographical differences, and c) business.
This report is an
additional report to MGAIN Benchmarking report. It was
stated at the
benchmarking report that cross media content and multiple
media
technologies are seen the main drivers for future
entertainment industry and
information society, providing richer experiences than
currently gained from
pictures, voice and data on television, the Internet or
third-generation
handsets. Cross media refers to content distributed
through multiple media.
European companies as well as European Commission have
already put
emphasis on developing cross media solutions and have
knowledge about it.
This report shall define central concepts; cross media,
multiple media,
integrated media and media convergence. Also
technological and cultural
enables are presented. The ideas will be taken into
practise through three case
studies and general cultural and technical development;
utility games, hybrid
media and pervasive communication.
AB - MGAIN (Mobile Entertainment Industry and Culture)
EU-project1 studies the
mobile entertainment industry from three viewpoints: a)
technology, b) user
cultures and geographical differences, and c) business.
This report is an
additional report to MGAIN Benchmarking report. It was
stated at the
benchmarking report that cross media content and multiple
media
technologies are seen the main drivers for future
entertainment industry and
information society, providing richer experiences than
currently gained from
pictures, voice and data on television, the Internet or
third-generation
handsets. Cross media refers to content distributed
through multiple media.
European companies as well as European Commission have
already put
emphasis on developing cross media solutions and have
knowledge about it.
This report shall define central concepts; cross media,
multiple media,
integrated media and media convergence. Also
technological and cultural
enables are presented. The ideas will be taken into
practise through three case
studies and general cultural and technical development;
utility games, hybrid
media and pervasive communication.
KW - mobile entertainment
KW - cross media
KW - multiple media
M3 - Report
T3 - VTT Information Technology. Research Report
BT - Three views on mobile cross media entertainment
PB - VTT Technical Research Centre of Finland
ER -