Three views on mobile cross media entertainment

MGAIN (Mobile Entertainment Industry and Culture) EU-project1 studies the mobile entertainment industry from three viewpoints: a) technology, b) user cultures and geographical differences, and c) business. This report is an additional report to MGAIN Benchmarking report. It was stated at the benchmarking report that cross media content and multiple media technologies are seen the main drivers for future entertainment industry and information society, providing richer experiences than currently gained from pictures, voice and data on television, the Internet or third-generation handsets. Cross media refers to content distributed through multiple media. European companies as well as European Commission have already put emphasis on developing cross media solutions and have knowledge about it. This report shall define central concepts; cross media, multiple media, integrated media and media convergence. Also technological and cultural enables are presented. The ideas will be taken into practise through three case studies and general cultural and technical development; utility games, hybrid media and pervasive communication.