MGAIN (Mobile Entertainment Industry and Culture)
EU-project1 studies the
mobile entertainment industry from three viewpoints: a)
technology, b) user
cultures and geographical differences, and c) business.
This report is an
additional report to MGAIN Benchmarking report. It was
stated at the
benchmarking report that cross media content and multiple
technologies are seen the main drivers for future
entertainment industry and
information society, providing richer experiences than
currently gained from
pictures, voice and data on television, the Internet or
handsets. Cross media refers to content distributed
through multiple media.
European companies as well as European Commission have
emphasis on developing cross media solutions and have
knowledge about it.
This report shall define central concepts; cross media,
integrated media and media convergence. Also
technological and cultural
enables are presented. The ideas will be taken into
practise through three case
studies and general cultural and technical development;
utility games, hybrid
media and pervasive communication.
|Series||VTT Information Technology. Research Report|
- mobile entertainment
- cross media
- multiple media