Time delays, competitive interdependence, and firm performance

Jukka Luoma (Corresponding Author), Sampsa Ruutu, Adelaide King, Henrikki Tikkanen

    Research output: Contribution to journalArticleScientificpeer-review

    6 Citations (Scopus)

    Abstract

    Research summary: Competitors' experiences of prior interactions shape patterns of rivalry over time. However, mechanisms that influence learning from competitive experience remain largely unexamined. We develop a computational model of dyadic rivalry to examine how time delays in competitors' feedback influence their learning. Time delays are inevitable because the process of executing competitive moves takes time, and the market's responses unfold gradually. We analyze how these lags impact learning and, subsequently, firms' competitive behavior, industry profits, and performance heterogeneity. In line with the extant learning literature, our findings reveal that time delays hinder learning from experience. However, this counterintuitively increases rivals' profits by reducing their investments in costly head-to-head competition. Time delays also engender performance heterogeneity by causing rivals' paths of competitive behavior to diverge. Managerial summary: While competitive actions such as new product launches, geographical expansion, and marketing campaigns require up-front resource commitments, the potential lift in profits takes time to materialize. This time delay, combined with uncertainty surrounding the outcomes of competitive actions, makes it difficult for managers to learn reliably from previous investment decisions. This results in systematic underinvestment in competitive actions. The severity of the underinvestment grows as the time delay between an investment and its positive results increases. Counterintuitively, however, competitors' collective underinvestment increases profit-making opportunities. In industries with large time delays, companies that do invest in competitive actions are likely to enjoy high returns on investment. It is also likely that rivals' paths of competitive behavior bifurcate. Together, these mechanisms generate large differences in competitors' profits
    Original languageEnglish
    Pages (from-to)506-525
    Number of pages20
    JournalStrategic Management Journal
    Volume38
    Issue number3
    DOIs
    Publication statusPublished - 1 Mar 2017
    MoE publication typeA1 Journal article-refereed

    Fingerprint

    Firm performance
    Time delay
    Interdependence
    Profit
    Competitors
    Underinvestment
    Competitive behavior
    Industry
    Rivalry
    Marketing
    Uncertainty
    Resource commitment
    New products
    Interaction
    Lag
    Market response
    Managers
    Product launch
    Severity
    Computational model

    Keywords

    • competitive dynamics
    • time delays
    • performance heterogeneity
    • behavioral strategy
    • reinforcement learning

    Cite this

    Luoma, Jukka ; Ruutu, Sampsa ; King, Adelaide ; Tikkanen, Henrikki. / Time delays, competitive interdependence, and firm performance. In: Strategic Management Journal. 2017 ; Vol. 38, No. 3. pp. 506-525.
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    Luoma, J, Ruutu, S, King, A & Tikkanen, H 2017, 'Time delays, competitive interdependence, and firm performance', Strategic Management Journal, vol. 38, no. 3, pp. 506-525. https://doi.org/10.1002/smj.2512

    Time delays, competitive interdependence, and firm performance. / Luoma, Jukka (Corresponding Author); Ruutu, Sampsa; King, Adelaide; Tikkanen, Henrikki.

    In: Strategic Management Journal, Vol. 38, No. 3, 01.03.2017, p. 506-525.

    Research output: Contribution to journalArticleScientificpeer-review

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    AU - Ruutu, Sampsa

    AU - King, Adelaide

    AU - Tikkanen, Henrikki

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    N2 - Research summary: Competitors' experiences of prior interactions shape patterns of rivalry over time. However, mechanisms that influence learning from competitive experience remain largely unexamined. We develop a computational model of dyadic rivalry to examine how time delays in competitors' feedback influence their learning. Time delays are inevitable because the process of executing competitive moves takes time, and the market's responses unfold gradually. We analyze how these lags impact learning and, subsequently, firms' competitive behavior, industry profits, and performance heterogeneity. In line with the extant learning literature, our findings reveal that time delays hinder learning from experience. However, this counterintuitively increases rivals' profits by reducing their investments in costly head-to-head competition. Time delays also engender performance heterogeneity by causing rivals' paths of competitive behavior to diverge. Managerial summary: While competitive actions such as new product launches, geographical expansion, and marketing campaigns require up-front resource commitments, the potential lift in profits takes time to materialize. This time delay, combined with uncertainty surrounding the outcomes of competitive actions, makes it difficult for managers to learn reliably from previous investment decisions. This results in systematic underinvestment in competitive actions. The severity of the underinvestment grows as the time delay between an investment and its positive results increases. Counterintuitively, however, competitors' collective underinvestment increases profit-making opportunities. In industries with large time delays, companies that do invest in competitive actions are likely to enjoy high returns on investment. It is also likely that rivals' paths of competitive behavior bifurcate. Together, these mechanisms generate large differences in competitors' profits

    AB - Research summary: Competitors' experiences of prior interactions shape patterns of rivalry over time. However, mechanisms that influence learning from competitive experience remain largely unexamined. We develop a computational model of dyadic rivalry to examine how time delays in competitors' feedback influence their learning. Time delays are inevitable because the process of executing competitive moves takes time, and the market's responses unfold gradually. We analyze how these lags impact learning and, subsequently, firms' competitive behavior, industry profits, and performance heterogeneity. In line with the extant learning literature, our findings reveal that time delays hinder learning from experience. However, this counterintuitively increases rivals' profits by reducing their investments in costly head-to-head competition. Time delays also engender performance heterogeneity by causing rivals' paths of competitive behavior to diverge. Managerial summary: While competitive actions such as new product launches, geographical expansion, and marketing campaigns require up-front resource commitments, the potential lift in profits takes time to materialize. This time delay, combined with uncertainty surrounding the outcomes of competitive actions, makes it difficult for managers to learn reliably from previous investment decisions. This results in systematic underinvestment in competitive actions. The severity of the underinvestment grows as the time delay between an investment and its positive results increases. Counterintuitively, however, competitors' collective underinvestment increases profit-making opportunities. In industries with large time delays, companies that do invest in competitive actions are likely to enjoy high returns on investment. It is also likely that rivals' paths of competitive behavior bifurcate. Together, these mechanisms generate large differences in competitors' profits

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