Towards a social iTV service: Exploring user acceptance and changing media experience

Virpi Oksman; Antti Tammela; Tiina Mäkelä; Keith Mitchell

doi:10.1504/IJART.2011.041481

Towards a social iTV service: Exploring user acceptance and changing media experience

Virpi Oksman, Antti Tammela, Tiina Mäkelä, Keith Mitchell

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

In this paper, we present findings from empirical studies on end-user's attitudes towards peer-to-peer (P2P) networked TV services. This paper sheds light on the changing trends of consumers' media experience. We have gathered data with different research methods; with scenario survey and focus groups in order to understand the social aspects that people associate with their TV, viewing in their everyday lives and to discuss further on how interactive TV might change the experiences and social situations in which TV is being viewed. Our primary goal is to use the understanding of the salient factors that shape social TV experience as a basis for the design of NextShare TV, a P2P social media service, which is developed by a consortium of 20 partners across Europe.

Original language	English
Pages (from-to)	260-275
Number of pages	16
Journal	International Journal of Arts and Technology
Volume	4
Issue number	3
DOIs	https://doi.org/10.1504/IJART.2011.041481
Publication status	Published - 2011
MoE publication type	A1 Journal article-refereed

Keywords

Peer-to-peer TV
P2P television
user experiences
iTV
interactive TV
social media
user acceptance

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10.1504/IJART.2011.041481

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title = "Towards a social iTV service: Exploring user acceptance and changing media experience",

abstract = " In this paper, we present findings from empirical studies on end-user's attitudes towards peer-to-peer (P2P) networked TV services. This paper sheds light on the changing trends of consumers' media experience. We have gathered data with different research methods; with scenario survey and focus groups in order to understand the social aspects that people associate with their TV, viewing in their everyday lives and to discuss further on how interactive TV might change the experiences and social situations in which TV is being viewed. Our primary goal is to use the understanding of the salient factors that shape social TV experience as a basis for the design of NextShare TV, a P2P social media service, which is developed by a consortium of 20 partners across Europe.",

keywords = "Peer-to-peer TV, P2P television, user experiences, iTV, interactive TV, social media, user acceptance",

author = "Virpi Oksman and Antti Tammela and Tiina M{\"a}kel{\"a} and Keith Mitchell",

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AU - Oksman, Virpi

AU - Tammela, Antti

AU - Mäkelä, Tiina

AU - Mitchell, Keith

N1 - Project code: 73876

PY - 2011

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N2 - In this paper, we present findings from empirical studies on end-user's attitudes towards peer-to-peer (P2P) networked TV services. This paper sheds light on the changing trends of consumers' media experience. We have gathered data with different research methods; with scenario survey and focus groups in order to understand the social aspects that people associate with their TV, viewing in their everyday lives and to discuss further on how interactive TV might change the experiences and social situations in which TV is being viewed. Our primary goal is to use the understanding of the salient factors that shape social TV experience as a basis for the design of NextShare TV, a P2P social media service, which is developed by a consortium of 20 partners across Europe.

AB - In this paper, we present findings from empirical studies on end-user's attitudes towards peer-to-peer (P2P) networked TV services. This paper sheds light on the changing trends of consumers' media experience. We have gathered data with different research methods; with scenario survey and focus groups in order to understand the social aspects that people associate with their TV, viewing in their everyday lives and to discuss further on how interactive TV might change the experiences and social situations in which TV is being viewed. Our primary goal is to use the understanding of the salient factors that shape social TV experience as a basis for the design of NextShare TV, a P2P social media service, which is developed by a consortium of 20 partners across Europe.

KW - Peer-to-peer TV

KW - P2P television

KW - user experiences

KW - iTV

KW - interactive TV

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KW - user acceptance

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DO - 10.1504/IJART.2011.041481

M3 - Article

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EP - 275

JO - International Journal of Arts and Technology

JF - International Journal of Arts and Technology

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ER -

Towards a social iTV service: Exploring user acceptance and changing media experience

Abstract

Keywords

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