Abstract
Visual appeal (VA), as judged by users accessing
different websites, has been shown to impact overall user
preferences and satisfaction. In the context of Web
Quality of Experience (QoE), we hypothesize that VA has a
non-trivial impact on end user quality perception and
hence needs to be accounted for when modeling overall Web
QoE. In this paper, we aim to quantify the impact of VA
factors on perceived visual design quality for different
types of tested websites. We carried out two large-scale
(>350 users each) crowd-sourced campaigns to test the
influence of several factors often found in design best
practices recommendations. While results have identified
color goodness and font goodness as Key Influence Factors
(KIF) for VA, an analysis of user demographics has
further shown a strong impact of user's origin on
subjective ratings. By quantifying the impact of
identified KIFs on VA, we provide guidelines for
successful VA manipulations to be considered in future
Web QoE subjective tests.
| Original language | English |
|---|---|
| Title of host publication | Fifth International Workshop on Quality of Multimedia Experience, QoMEX 2013 |
| Publisher | IEEE Institute of Electrical and Electronic Engineers |
| Pages | 70-75 |
| ISBN (Electronic) | 978-1-4799-0738-0 |
| DOIs | |
| Publication status | Published - 2013 |
| MoE publication type | A4 Article in a conference publication |
| Event | 5th International Workshop on Quality of Multimedia Experience, QoMEX 2013 - Klagenfurt am Wörthersee, Austria Duration: 5 Jul 2013 → 7 Jul 2013 Conference number: 5 |
Conference
| Conference | 5th International Workshop on Quality of Multimedia Experience, QoMEX 2013 |
|---|---|
| Abbreviated title | QoMEX 2013 |
| Country/Territory | Austria |
| City | Klagenfurt am Wörthersee |
| Period | 5/07/13 → 7/07/13 |