Towards an understanding of visual appeal in website design

Martin Varela, Toni Mäki, L. Skorin-Kapov, T. Hossfeld

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

7 Citations (Scopus)

Abstract

Visual appeal (VA), as judged by users accessing different websites, has been shown to impact overall user preferences and satisfaction. In the context of Web Quality of Experience (QoE), we hypothesize that VA has a non-trivial impact on end user quality perception and hence needs to be accounted for when modeling overall Web QoE. In this paper, we aim to quantify the impact of VA factors on perceived visual design quality for different types of tested websites. We carried out two large-scale (>350 users each) crowd-sourced campaigns to test the influence of several factors often found in design best practices recommendations. While results have identified color goodness and font goodness as Key Influence Factors (KIF) for VA, an analysis of user demographics has further shown a strong impact of user's origin on subjective ratings. By quantifying the impact of identified KIFs on VA, we provide guidelines for successful VA manipulations to be considered in future Web QoE subjective tests.
Original languageEnglish
Title of host publicationProceedings
Subtitle of host publicationFifth International Workshop on Quality of Multimedia Experience, QoMEX 2013
PublisherInstitute of Electrical and Electronic Engineers IEEE
Pages70-75
ISBN (Electronic)978-1-4799-0738-0
DOIs
Publication statusPublished - 2013
MoE publication typeNot Eligible
Event5th International Workshop on Quality of Multimedia Experience, QoMEX 2013 - Klagenfurt am Wörthersee, Austria
Duration: 5 Jul 20137 Jul 2013
Conference number: 5

Conference

Conference5th International Workshop on Quality of Multimedia Experience, QoMEX 2013
Abbreviated titleQoMEX 2013
CountryAustria
CityKlagenfurt am Wörthersee
Period5/07/137/07/13

Fingerprint

Websites
Color
Web Design

Cite this

Varela, M., Mäki, T., Skorin-Kapov, L., & Hossfeld, T. (2013). Towards an understanding of visual appeal in website design. In Proceedings: Fifth International Workshop on Quality of Multimedia Experience, QoMEX 2013 (pp. 70-75). Institute of Electrical and Electronic Engineers IEEE. https://doi.org/10.1109/QoMEX.2013.6603213
Varela, Martin ; Mäki, Toni ; Skorin-Kapov, L. ; Hossfeld, T. / Towards an understanding of visual appeal in website design. Proceedings: Fifth International Workshop on Quality of Multimedia Experience, QoMEX 2013. Institute of Electrical and Electronic Engineers IEEE, 2013. pp. 70-75
@inproceedings{abb6e394f9cc461bbd9d3b2fbe17743d,
title = "Towards an understanding of visual appeal in website design",
abstract = "Visual appeal (VA), as judged by users accessing different websites, has been shown to impact overall user preferences and satisfaction. In the context of Web Quality of Experience (QoE), we hypothesize that VA has a non-trivial impact on end user quality perception and hence needs to be accounted for when modeling overall Web QoE. In this paper, we aim to quantify the impact of VA factors on perceived visual design quality for different types of tested websites. We carried out two large-scale (>350 users each) crowd-sourced campaigns to test the influence of several factors often found in design best practices recommendations. While results have identified color goodness and font goodness as Key Influence Factors (KIF) for VA, an analysis of user demographics has further shown a strong impact of user's origin on subjective ratings. By quantifying the impact of identified KIFs on VA, we provide guidelines for successful VA manipulations to be considered in future Web QoE subjective tests.",
author = "Martin Varela and Toni M{\"a}ki and L. Skorin-Kapov and T. Hossfeld",
year = "2013",
doi = "10.1109/QoMEX.2013.6603213",
language = "English",
pages = "70--75",
booktitle = "Proceedings",
publisher = "Institute of Electrical and Electronic Engineers IEEE",
address = "United States",

}

Varela, M, Mäki, T, Skorin-Kapov, L & Hossfeld, T 2013, Towards an understanding of visual appeal in website design. in Proceedings: Fifth International Workshop on Quality of Multimedia Experience, QoMEX 2013. Institute of Electrical and Electronic Engineers IEEE, pp. 70-75, 5th International Workshop on Quality of Multimedia Experience, QoMEX 2013, Klagenfurt am Wörthersee, Austria, 5/07/13. https://doi.org/10.1109/QoMEX.2013.6603213

Towards an understanding of visual appeal in website design. / Varela, Martin; Mäki, Toni; Skorin-Kapov, L.; Hossfeld, T.

Proceedings: Fifth International Workshop on Quality of Multimedia Experience, QoMEX 2013. Institute of Electrical and Electronic Engineers IEEE, 2013. p. 70-75.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

TY - GEN

T1 - Towards an understanding of visual appeal in website design

AU - Varela, Martin

AU - Mäki, Toni

AU - Skorin-Kapov, L.

AU - Hossfeld, T.

PY - 2013

Y1 - 2013

N2 - Visual appeal (VA), as judged by users accessing different websites, has been shown to impact overall user preferences and satisfaction. In the context of Web Quality of Experience (QoE), we hypothesize that VA has a non-trivial impact on end user quality perception and hence needs to be accounted for when modeling overall Web QoE. In this paper, we aim to quantify the impact of VA factors on perceived visual design quality for different types of tested websites. We carried out two large-scale (>350 users each) crowd-sourced campaigns to test the influence of several factors often found in design best practices recommendations. While results have identified color goodness and font goodness as Key Influence Factors (KIF) for VA, an analysis of user demographics has further shown a strong impact of user's origin on subjective ratings. By quantifying the impact of identified KIFs on VA, we provide guidelines for successful VA manipulations to be considered in future Web QoE subjective tests.

AB - Visual appeal (VA), as judged by users accessing different websites, has been shown to impact overall user preferences and satisfaction. In the context of Web Quality of Experience (QoE), we hypothesize that VA has a non-trivial impact on end user quality perception and hence needs to be accounted for when modeling overall Web QoE. In this paper, we aim to quantify the impact of VA factors on perceived visual design quality for different types of tested websites. We carried out two large-scale (>350 users each) crowd-sourced campaigns to test the influence of several factors often found in design best practices recommendations. While results have identified color goodness and font goodness as Key Influence Factors (KIF) for VA, an analysis of user demographics has further shown a strong impact of user's origin on subjective ratings. By quantifying the impact of identified KIFs on VA, we provide guidelines for successful VA manipulations to be considered in future Web QoE subjective tests.

U2 - 10.1109/QoMEX.2013.6603213

DO - 10.1109/QoMEX.2013.6603213

M3 - Conference article in proceedings

SP - 70

EP - 75

BT - Proceedings

PB - Institute of Electrical and Electronic Engineers IEEE

ER -

Varela M, Mäki T, Skorin-Kapov L, Hossfeld T. Towards an understanding of visual appeal in website design. In Proceedings: Fifth International Workshop on Quality of Multimedia Experience, QoMEX 2013. Institute of Electrical and Electronic Engineers IEEE. 2013. p. 70-75 https://doi.org/10.1109/QoMEX.2013.6603213