Towards circular economy business models

Maria Antikainen, Minna Lammi, Harri Paloheimo, Timo Rüppel, Katri Valkokari

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific


    There is a need to accelerate the change from the current linear economy towards a circular economy (CE), which is regenerative by intention and design. The transformation towards CE entails radical changes in the business environment. Thus, in CE-based business model (BM) innovation, we need to understand consumer preferences, their everyday life, and the role of material objects. We here build a preliminary framework based on consumer practices and the product-service system (PSS) literature. We also present the results of a small survey investigating consumers' opinions about BMs based on services, which was carried out (n=239) at the Housing Fair in Finland in 2015. The findings indicated consumers' past experiences were most strongly related to conventional service use, such as a car utilisation, though consumers also indicated interest in trying other CE-based services. Consumers seem to more easily adopt a BM that does not require dramatic changes in their practices.
    Original languageEnglish
    Title of host publicationProceedings from ISPIM Innovation Summit, Brisbane, Australia (2015)
    Subtitle of host publicationChanging the Innovation Landscape
    PublisherInternational Society for Professional Innovation Management ISPIM
    ISBN (Print)978-1-911136-00-2
    Publication statusPublished - 2015
    MoE publication typeB3 Non-refereed article in conference proceedings
    EventISPIM Innovation Summit 2015: Changing the innovation landscape - Brisbane, Australia
    Duration: 6 Dec 20159 Dec 2015


    ConferenceISPIM Innovation Summit 2015
    Abbreviated titleISPIM Brisbane 2015


    • circular economy
    • business models
    • consumer
    • survey
    • services


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