Towards co-creation of service research projects: a method for learning in networks

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    – The purpose of this paper is to report a new kind of workshop process which aims at co‐creation across disciplines in a service research network. The case concerns Technical Research Centre of Finland (VTT) and took place from January to May, 2009.

    – Both foresight and organizational learning methods are combined in the process. During workshops, researchers and management are enabled to co‐create interdisciplinary service research proposals and a service research strategy for VTT. The workshops are designed to facilitate a dialogue between users of the research and potential collaborators (universities, funding agencies and societal actors). This initiative reflects the current global service science discourse based on a renewal of service management through service‐dominant logic and network thinking.

    – Although the need for co‐creation across disciplines and together with the customer has often been stated in service research, methods enabling such a way of acting have rarely been tested and achieved. This method worked as a concrete way for managing future‐oriented networking across organizational borders as a basis for continuous learning and innovation.

    Research limitations/implications
    – The new approach to service science and the methods used in the VTT network are applicable in research practice.

    Practical implications
    – The development process presented in this paper is an embryo for a new kind of research culture that fosters learning in networks as well as the shared and transparent planning of project proposals.

    – By creating the service science and business network and a process of learning by foresighting and evaluating our ideas on a concrete case are applied. This is believed to be the first time that methods of foresight and organizational learning have been combined. Furthermore, the process builds a research strategy both from below and above and together with customers and other collaborators thus establishing a network of co‐creation.
    Original languageEnglish
    Pages (from-to)128-145
    Number of pages18
    JournalInternational Journal of Quality and Service Sciences
    Issue number1
    Publication statusPublished - 2010
    MoE publication typeA1 Journal article-refereed
    Event2009 Naples Forum on Services: Service-Dominant Logic, Service Science, and NetworkTheory - Naples, Italy
    Duration: 16 Jun 200919 Jun 2009


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