Towards smarter value chains through business development : A case example in the package design and printing business

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    The purpose of this paper is to describe a practical example of a company striving for changes in customer-supplier relationships through the development of new services for companies operating in different positions within the value chain. The business and service development of the studied case company is motivated by competition and technological innovation within the package design and printing business. The paper describes the structure of a value chain and the new services that the studied case company plans to deliver, and it discusses the possibilities and challenges the case company may face along the process.
    Original languageEnglish
    Title of host publicationProceedings IFKAD 2013
    Subtitle of host publicationSmart Growth: Organizations, Cities and Communities
    Place of PublicationZagreb,Croatia
    PublisherIKAM - Institute of Knowledge Asset Management
    Pages264-275
    ISBN (Print)978-88-96687-01-7
    Publication statusPublished - 2013
    MoE publication typeNot Eligible
    Event8th International Forum on Knowledge Asset Dynamics IFKAD 2013 - Zagreb, Croatia
    Duration: 12 Jun 201314 Jun 2013

    Conference

    Conference8th International Forum on Knowledge Asset Dynamics IFKAD 2013
    Abbreviated titleIFKAD 2013
    CountryCroatia
    CityZagreb
    Period12/06/1314/06/13

    Keywords

    • Knowledge-intensive services
    • servitization
    • value chain
    • value network

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  • Cite this

    Kupi, E., Hakanen, T., & Valkokari, K. (2013). Towards smarter value chains through business development : A case example in the package design and printing business. In Proceedings IFKAD 2013 : Smart Growth: Organizations, Cities and Communities (pp. 264-275). IKAM - Institute of Knowledge Asset Management. https://www.ifkad.org/previous-editions/ifkad-2013/