Towards smarter value chains through business development : A case example in the package design and printing business

Eija Kupi, Taru Hakanen, Katri Valkokari

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

The purpose of this paper is to describe a practical example of a company striving for changes in customer-supplier relationships through the development of new services for companies operating in different positions within the value chain. The business and service development of the studied case company is motivated by competition and technological innovation within the package design and printing business. The paper describes the structure of a value chain and the new services that the studied case company plans to deliver, and it discusses the possibilities and challenges the case company may face along the process.
Original languageEnglish
Title of host publicationProceedings IFKAD 2013
Subtitle of host publicationSmart Growth: Organizations, Cities and Communities
Place of PublicationZagreb,Croatia
PublisherIKAM - Institute of Knowledge Asset Management
Pages264-275
ISBN (Print)978-88-96687-01-7
Publication statusPublished - 2013
MoE publication typeNot Eligible
Event8th International Forum on Knowledge Asset Dynamics IFKAD 2013 - Zagreb, Croatia
Duration: 12 Jun 201314 Jun 2013

Conference

Conference8th International Forum on Knowledge Asset Dynamics IFKAD 2013
Abbreviated titleIFKAD 2013
CountryCroatia
CityZagreb
Period12/06/1314/06/13

Fingerprint

New services
Business development
Value chain
Service development
Customer-supplier relationships
Technological innovation

Keywords

  • Knowledge-intensive services
  • servitization
  • value chain
  • value network

Cite this

Kupi, E., Hakanen, T., & Valkokari, K. (2013). Towards smarter value chains through business development : A case example in the package design and printing business. In Proceedings IFKAD 2013 : Smart Growth: Organizations, Cities and Communities (pp. 264-275). Zagreb,Croatia: IKAM - Institute of Knowledge Asset Management.
Kupi, Eija ; Hakanen, Taru ; Valkokari, Katri. / Towards smarter value chains through business development : A case example in the package design and printing business. Proceedings IFKAD 2013 : Smart Growth: Organizations, Cities and Communities. Zagreb,Croatia : IKAM - Institute of Knowledge Asset Management, 2013. pp. 264-275
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Kupi, E, Hakanen, T & Valkokari, K 2013, Towards smarter value chains through business development : A case example in the package design and printing business. in Proceedings IFKAD 2013 : Smart Growth: Organizations, Cities and Communities. IKAM - Institute of Knowledge Asset Management, Zagreb,Croatia, pp. 264-275, 8th International Forum on Knowledge Asset Dynamics IFKAD 2013, Zagreb, Croatia, 12/06/13.

Towards smarter value chains through business development : A case example in the package design and printing business. / Kupi, Eija; Hakanen, Taru; Valkokari, Katri.

Proceedings IFKAD 2013 : Smart Growth: Organizations, Cities and Communities. Zagreb,Croatia : IKAM - Institute of Knowledge Asset Management, 2013. p. 264-275.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Kupi E, Hakanen T, Valkokari K. Towards smarter value chains through business development : A case example in the package design and printing business. In Proceedings IFKAD 2013 : Smart Growth: Organizations, Cities and Communities. Zagreb,Croatia: IKAM - Institute of Knowledge Asset Management. 2013. p. 264-275