The purpose of this paper is to describe a practical example of a company striving for changes in customer-supplier relationships through the development of new services for companies operating in different positions within the value chain. The business and service development of the studied case company is motivated by competition and technological innovation within the package design and printing business. The paper describes the structure of a value chain and the new services that the studied case company plans to deliver, and it discusses the possibilities and challenges the case company may face along the process.
|Title of host publication||Proceedings IFKAD 2013|
|Subtitle of host publication||Smart Growth: Organizations, Cities and Communities|
|Place of Publication||Zagreb,Croatia|
|Publisher||IKAM - Institute of Knowledge Asset Management|
|Publication status||Published - 2013|
|MoE publication type||Not Eligible|
|Event||8th International Forum on Knowledge Asset Dynamics IFKAD 2013 - Zagreb, Croatia|
Duration: 12 Jun 2013 → 14 Jun 2013
|Conference||8th International Forum on Knowledge Asset Dynamics IFKAD 2013|
|Abbreviated title||IFKAD 2013|
|Period||12/06/13 → 14/06/13|
- Knowledge-intensive services
- value chain
- value network
Kupi, E., Hakanen, T., & Valkokari, K. (2013). Towards smarter value chains through business development : A case example in the package design and printing business. In Proceedings IFKAD 2013 : Smart Growth: Organizations, Cities and Communities (pp. 264-275). IKAM - Institute of Knowledge Asset Management.