Abstract
The purpose of this paper is to describe a
practical example of a company striving for changes
in customer-supplier relationships through the
development of new services for companies operating
in different positions within the value chain. The
business and service development of the studied
case company is motivated by competition and
technological innovation within the package design
and printing business. The paper describes the structure
of a value chain and the new services that the studied
case company plans to deliver, and it discusses the
possibilities and challenges the
case company may face along the process.
| Original language | English |
|---|---|
| Title of host publication | Proceedings IFKAD 2013 |
| Subtitle of host publication | Smart Growth: Organizations, Cities and Communities |
| Place of Publication | Zagreb |
| Publisher | IKAM - Institute of Knowledge Asset Management |
| Pages | 264-275 |
| ISBN (Print) | 978-88-96687-01-7 |
| Publication status | Published - 2013 |
| MoE publication type | A4 Article in a conference publication |
| Event | 8th International Forum on Knowledge Asset Dynamics IFKAD 2013 - Zagreb, Croatia Duration: 12 Jun 2013 → 14 Jun 2013 |
Conference
| Conference | 8th International Forum on Knowledge Asset Dynamics IFKAD 2013 |
|---|---|
| Abbreviated title | IFKAD 2013 |
| Country/Territory | Croatia |
| City | Zagreb |
| Period | 12/06/13 → 14/06/13 |
Keywords
- Knowledge-intensive services
- servitization
- value chain
- value network