Towards Sustainable Asset Management with Stronger Customer Integration: Risks and Opportunities of Customer Co-Creation

Jyri Hanski, Markku Reunanen

    Research output: Contribution to conferenceConference articleScientificpeer-review

    Abstract

    The life cycle perspective and sustainability have gathered a considerable support in academia and in industry. Manufacturing companies and their customers are increasingly aware of the life cycle perspective and indeed it is becoming a dominant way of thinking, also in asset management. The importance of bringing customers closer to the development processes has been emphasized in academia and in companies. The integration of customers into the development processes is seen as a promising source of new information and ideas which can be seeds for new business opportunities. The inclusion of customers is currently mostly limited to customer satisfaction surveys and marketing studies in the majority of business-to-business companies, although the importance of ascertaining the customer needs is widely articulated in the business world. Asset management could benefit from rich and reliable customer based information. Customer based information and a stronger connection to both the latent and explicit needs of customers help manufacturing companies to reach the sustainability targets set for their asset management. Contemplated more widely, this paper is a part of postgraduate studies aiming at finding methods and frameworks, which support the sustainable management of assets with the help of increased inclusion of the customer in a company's processes. The purpose of this paper is to describe the benefits and risks of integrating customer into development processes. Special attention is paid to the very beginning of product and service development processes, the front end of innovation.
    Original languageEnglish
    Pages257-264
    Publication statusPublished - 2012
    MoE publication typeNot Eligible
    Event17th International Working Seminar on Production Economics - Innsbruck, Austria
    Duration: 20 Feb 201224 Feb 2012

    Conference

    Conference17th International Working Seminar on Production Economics
    CountryAustria
    CityInnsbruck
    Period20/02/1224/02/12

    Fingerprint

    Asset management
    Customer integration
    Co-creation
    Development process
    Inclusion
    Life cycle
    Manufacturing companies
    Sustainability
    Marketing
    Industry
    Customer satisfaction
    Service development
    Innovation
    Front-end
    Product development
    Customer needs
    Sustainable management
    New business
    Assets
    Business to business

    Keywords

    • asset management
    • sustainability
    • customer integration
    • risks
    • opportunities

    Cite this

    Hanski, J., & Reunanen, M. (2012). Towards Sustainable Asset Management with Stronger Customer Integration: Risks and Opportunities of Customer Co-Creation. 257-264. Paper presented at 17th International Working Seminar on Production Economics, Innsbruck, Austria.
    Hanski, Jyri ; Reunanen, Markku. / Towards Sustainable Asset Management with Stronger Customer Integration : Risks and Opportunities of Customer Co-Creation. Paper presented at 17th International Working Seminar on Production Economics, Innsbruck, Austria.
    @conference{8ec55387f68e409f8f607b26b8a47ae2,
    title = "Towards Sustainable Asset Management with Stronger Customer Integration: Risks and Opportunities of Customer Co-Creation",
    abstract = "The life cycle perspective and sustainability have gathered a considerable support in academia and in industry. Manufacturing companies and their customers are increasingly aware of the life cycle perspective and indeed it is becoming a dominant way of thinking, also in asset management. The importance of bringing customers closer to the development processes has been emphasized in academia and in companies. The integration of customers into the development processes is seen as a promising source of new information and ideas which can be seeds for new business opportunities. The inclusion of customers is currently mostly limited to customer satisfaction surveys and marketing studies in the majority of business-to-business companies, although the importance of ascertaining the customer needs is widely articulated in the business world. Asset management could benefit from rich and reliable customer based information. Customer based information and a stronger connection to both the latent and explicit needs of customers help manufacturing companies to reach the sustainability targets set for their asset management. Contemplated more widely, this paper is a part of postgraduate studies aiming at finding methods and frameworks, which support the sustainable management of assets with the help of increased inclusion of the customer in a company's processes. The purpose of this paper is to describe the benefits and risks of integrating customer into development processes. Special attention is paid to the very beginning of product and service development processes, the front end of innovation.",
    keywords = "asset management, sustainability, customer integration, risks, opportunities",
    author = "Jyri Hanski and Markku Reunanen",
    note = "Project code: 37228; 17th International Working Seminar on Production Economics ; Conference date: 20-02-2012 Through 24-02-2012",
    year = "2012",
    language = "English",
    pages = "257--264",

    }

    Hanski, J & Reunanen, M 2012, 'Towards Sustainable Asset Management with Stronger Customer Integration: Risks and Opportunities of Customer Co-Creation', Paper presented at 17th International Working Seminar on Production Economics, Innsbruck, Austria, 20/02/12 - 24/02/12 pp. 257-264.

    Towards Sustainable Asset Management with Stronger Customer Integration : Risks and Opportunities of Customer Co-Creation. / Hanski, Jyri; Reunanen, Markku.

    2012. 257-264 Paper presented at 17th International Working Seminar on Production Economics, Innsbruck, Austria.

    Research output: Contribution to conferenceConference articleScientificpeer-review

    TY - CONF

    T1 - Towards Sustainable Asset Management with Stronger Customer Integration

    T2 - Risks and Opportunities of Customer Co-Creation

    AU - Hanski, Jyri

    AU - Reunanen, Markku

    N1 - Project code: 37228

    PY - 2012

    Y1 - 2012

    N2 - The life cycle perspective and sustainability have gathered a considerable support in academia and in industry. Manufacturing companies and their customers are increasingly aware of the life cycle perspective and indeed it is becoming a dominant way of thinking, also in asset management. The importance of bringing customers closer to the development processes has been emphasized in academia and in companies. The integration of customers into the development processes is seen as a promising source of new information and ideas which can be seeds for new business opportunities. The inclusion of customers is currently mostly limited to customer satisfaction surveys and marketing studies in the majority of business-to-business companies, although the importance of ascertaining the customer needs is widely articulated in the business world. Asset management could benefit from rich and reliable customer based information. Customer based information and a stronger connection to both the latent and explicit needs of customers help manufacturing companies to reach the sustainability targets set for their asset management. Contemplated more widely, this paper is a part of postgraduate studies aiming at finding methods and frameworks, which support the sustainable management of assets with the help of increased inclusion of the customer in a company's processes. The purpose of this paper is to describe the benefits and risks of integrating customer into development processes. Special attention is paid to the very beginning of product and service development processes, the front end of innovation.

    AB - The life cycle perspective and sustainability have gathered a considerable support in academia and in industry. Manufacturing companies and their customers are increasingly aware of the life cycle perspective and indeed it is becoming a dominant way of thinking, also in asset management. The importance of bringing customers closer to the development processes has been emphasized in academia and in companies. The integration of customers into the development processes is seen as a promising source of new information and ideas which can be seeds for new business opportunities. The inclusion of customers is currently mostly limited to customer satisfaction surveys and marketing studies in the majority of business-to-business companies, although the importance of ascertaining the customer needs is widely articulated in the business world. Asset management could benefit from rich and reliable customer based information. Customer based information and a stronger connection to both the latent and explicit needs of customers help manufacturing companies to reach the sustainability targets set for their asset management. Contemplated more widely, this paper is a part of postgraduate studies aiming at finding methods and frameworks, which support the sustainable management of assets with the help of increased inclusion of the customer in a company's processes. The purpose of this paper is to describe the benefits and risks of integrating customer into development processes. Special attention is paid to the very beginning of product and service development processes, the front end of innovation.

    KW - asset management

    KW - sustainability

    KW - customer integration

    KW - risks

    KW - opportunities

    M3 - Conference article

    SP - 257

    EP - 264

    ER -

    Hanski J, Reunanen M. Towards Sustainable Asset Management with Stronger Customer Integration: Risks and Opportunities of Customer Co-Creation. 2012. Paper presented at 17th International Working Seminar on Production Economics, Innsbruck, Austria.