Trade description model - helping the users to make sense of the new information technology products

Veikko Ikonen, Ari Ahonen, Minna Kulju, Eija Kaasinen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    Novel consumer applications of information technology are often multifunctional and complicated to take into use. The marketing information sometimes gives wrong impressions of the possibilities of the product. In many cases it is hard to know what the user can and/or cannot do with the service or product. We have defined a preliminary trade description model based on the questions that could be asked by a buyer or a first-time user of a product. The trade description helps, on the one hand, the customers to compare different products and, on the other hand, the service providers to design and describe their products in a consistent way for their target market. This paper presents the trade description model that introduces a personal navigation service or product to the users.
    Original languageEnglish
    Title of host publicationElectronic Commerce, Theory and Applications
    Subtitle of host publication2nd International Interdisciplinary Conference on Electronic Commerce, ECOM-02. Gdansk, PL, 13 - 15 Nov. 2002
    Place of PublicationGdansk
    Publication statusPublished - 2002
    MoE publication typeA4 Article in a conference publication


    • trade description model
    • information technology
    • mobile devices
    • personal navigation


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