Abstract
Novel consumer applications of information technology are
often multifunctional and complicated to take into use.
The marketing information sometimes gives wrong
impressions of the possibilities of the product. In many
cases it is hard to know what the user can and/or cannot
do with the service or product. We have defined a
preliminary trade description model based on the
questions that could be asked by a buyer or a first-time
user of a product. The trade description helps, on the
one hand, the customers to compare different products
and, on the other hand, the service providers to design
and describe their products in a consistent way for their
target market. This paper presents the trade description
model that introduces a personal navigation service or
product to the users.
| Original language | English |
|---|---|
| Title of host publication | Electronic Commerce, Theory and Applications |
| Subtitle of host publication | 2nd International Interdisciplinary Conference on Electronic Commerce, ECOM-02. Gdansk, PL, 13 - 15 Nov. 2002 |
| Place of Publication | Gdansk |
| Pages | 57-63 |
| Publication status | Published - 2002 |
| MoE publication type | A4 Article in a conference publication |
Keywords
- trade description model
- information technology
- mobile devices
- personal navigation