Transformation Towards Service(s) in Public Research and Technology Organizations: From Inputs to Impact.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsScientific


As the world markets are becoming more competitive and increasingly unpredictable, public Research and Technology Organizations (RTO’s) face a major strategic challenge: how to position themselves in a way that continues to offer opportunities for sustainable growth and advances for the society, businesses, and for themselves. As a response, RTOs’ competitive strategies increasingly focus on service(s). The issue of how these organizations successfully adapt into service-thinking is topical, because it challenges the fundamental value creation and impact mechanisms. In essence, the focus is shifted from technology to the customer need; how future challenges are turned into opportunities for renewal and growth.
Original languageEnglish
Title of host publication30th RESER International Congress
Subtitle of host publicationProceedings – book of abstracts
PublisherUniversity of Alcalá (UAH)
ISBN (Electronic)978-84-88754-92-9
Publication statusPublished - Jan 2021
MoE publication typeNot Eligible
Event30th RESER International Conference : Co-creation and Innovation in the New Service Economy - Online, Madrid, Spain
Duration: 21 Jan 202122 Jan 2021


Conference30th RESER International Conference
Internet address


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