Abstract
As the world markets are becoming more competitive and increasingly unpredictable, public Research and Technology Organizations (RTO’s) face a major strategic challenge: how to position themselves in a way that continues to offer opportunities for sustainable growth and advances for the society, businesses, and for themselves. As a response, RTOs’ competitive strategies increasingly focus on service(s). The issue of how these organizations successfully adapt into service-thinking is topical, because it challenges the fundamental value creation and impact mechanisms. In essence, the focus is shifted from technology to the customer need; how future challenges are turned into opportunities for renewal and growth.
| Original language | English |
|---|---|
| Title of host publication | 30th RESER International Congress |
| Subtitle of host publication | Proceedings – book of abstracts |
| Publisher | University of Alcalá (UAH) |
| Pages | 70 |
| ISBN (Electronic) | 978-84-88754-92-9 |
| Publication status | Published - Jan 2021 |
| MoE publication type | Not Eligible |
| Event | 30th RESER International Conference : Co-creation and Innovation in the New Service Economy - Online, Madrid, Spain Duration: 21 Jan 2021 → 22 Jan 2021 https://reser.net |
Conference
| Conference | 30th RESER International Conference |
|---|---|
| Country/Territory | Spain |
| City | Madrid |
| Period | 21/01/21 → 22/01/21 |
| Internet address |