Transformation Towards Service(s) in Public Research and Technology Organizations: From Inputs to Impact.

Anna Viljakainen; Kirsi Hyytinen; Marja Toivonen

Transformation Towards Service(s) in Public Research and Technology Organizations: From Inputs to Impact.

Anna Viljakainen
, Kirsi Hyytinen
, Marja Toivonen

University of Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Scientific

Abstract

As the world markets are becoming more competitive and increasingly unpredictable, public Research and Technology Organizations (RTO’s) face a major strategic challenge: how to position themselves in a way that continues to offer opportunities for sustainable growth and advances for the society, businesses, and for themselves. As a response, RTOs’ competitive strategies increasingly focus on service(s). The issue of how these organizations successfully adapt into service-thinking is topical, because it challenges the fundamental value creation and impact mechanisms. In essence, the focus is shifted from technology to the customer need; how future challenges are turned into opportunities for renewal and growth.

Original language	English
Title of host publication	30th RESER International Congress
Subtitle of host publication	Proceedings – book of abstracts
Publisher	University of Alcalá (UAH)
Pages	70
ISBN (Electronic)	978-84-88754-92-9
Publication status	Published - Jan 2021
MoE publication type	Not Eligible
Event	30th RESER International Conference : Co-creation and Innovation in the New Service Economy - Online, Madrid, Spain Duration: 21 Jan 2021 → 22 Jan 2021 https://reser.net

Conference

Conference	30th RESER International Conference
Country/Territory	Spain
City	Madrid
Period	21/01/21 → 22/01/21
Internet address	https://reser.net

Cite this

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title = "Transformation Towards Service(s) in Public Research and Technology Organizations: From Inputs to Impact.",

abstract = "As the world markets are becoming more competitive and increasingly unpredictable, public Research and Technology Organizations (RTO{\textquoteright}s) face a major strategic challenge: how to position themselves in a way that continues to offer opportunities for sustainable growth and advances for the society, businesses, and for themselves. As a response, RTOs{\textquoteright} competitive strategies increasingly focus on service(s). The issue of how these organizations successfully adapt into service-thinking is topical, because it challenges the fundamental value creation and impact mechanisms. In essence, the focus is shifted from technology to the customer need; how future challenges are turned into opportunities for renewal and growth. ",

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booktitle = "30th RESER International Congress",

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note = "30th RESER International Conference : Co-creation and Innovation in the New Service Economy ; Conference date: 21-01-2021 Through 22-01-2021",

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Transformation Towards Service(s) in Public Research and Technology Organizations: From Inputs to Impact. / Viljakainen, Anna; Hyytinen, Kirsi; Toivonen, Marja.
30th RESER International Congress: Proceedings – book of abstracts. University of Alcalá (UAH), 2021. p. 70.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Scientific

TY - CHAP

T1 - Transformation Towards Service(s) in Public Research and Technology Organizations: From Inputs to Impact.

AU - Viljakainen, Anna

AU - Hyytinen, Kirsi

AU - Toivonen, Marja

PY - 2021/1

Y1 - 2021/1

N2 - As the world markets are becoming more competitive and increasingly unpredictable, public Research and Technology Organizations (RTO’s) face a major strategic challenge: how to position themselves in a way that continues to offer opportunities for sustainable growth and advances for the society, businesses, and for themselves. As a response, RTOs’ competitive strategies increasingly focus on service(s). The issue of how these organizations successfully adapt into service-thinking is topical, because it challenges the fundamental value creation and impact mechanisms. In essence, the focus is shifted from technology to the customer need; how future challenges are turned into opportunities for renewal and growth.

AB - As the world markets are becoming more competitive and increasingly unpredictable, public Research and Technology Organizations (RTO’s) face a major strategic challenge: how to position themselves in a way that continues to offer opportunities for sustainable growth and advances for the society, businesses, and for themselves. As a response, RTOs’ competitive strategies increasingly focus on service(s). The issue of how these organizations successfully adapt into service-thinking is topical, because it challenges the fundamental value creation and impact mechanisms. In essence, the focus is shifted from technology to the customer need; how future challenges are turned into opportunities for renewal and growth.

M3 - Conference abstract in proceedings

SP - 70

BT - 30th RESER International Congress

PB - University of Alcalá (UAH)

T2 - 30th RESER International Conference

Y2 - 21 January 2021 through 22 January 2021

ER -

Transformation Towards Service(s) in Public Research and Technology Organizations: From Inputs to Impact.

Abstract

Conference

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