Ubiquitous Customer Loyalty Services: Technology and Market Outlook

Markus Tallgren, Olli Pihlajamaa, Juha Törönen

Research output: Book/ReportReport

Abstract

An information search was performed on analytical, context-aware and ubiquitous customer services in loyalty programmes, with a dimension of entertainment and games. The results are summarised individually for enabling technologies research and development, and for business development. This is a snapshot of the current and foreseeable business and technology status, meant to help development projects set their goals. Based on the information found, much of the basic technology required for the services seems to be available or will become available soon. Further development is needed in the methods and tools to aggregate these technologies into an open, flexible and sufficiently powerful framework or platform for ubiquitous customer loyalty services. Deeper analyses, e.g. business plan recommendations are beyond the scope of this document.
Original languageEnglish
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Number of pages84
ISBN (Electronic)978-951-38-6909-0
Publication statusPublished - 2007
MoE publication typeNot Eligible

Publication series

SeriesVTT Tiedotteita - Meddelanden - Research Notes
Number2378
ISSN1235-0605

Fingerprint

Customer loyalty
Context-aware
Business development
Entertainment
Information search
Development projects
Loyalty programs
Business plan
Customer service

Keywords

  • ubiquitous services
  • marketing services
  • analytical CRM
  • aCRM
  • mobile advertising
  • personalized advertising
  • targeted marketing
  • consumer services
  • context-aware
  • context-awareness
  • mobile payment
  • location-based services
  • LBS, product information
  • community services
  • entertainment
  • games

Cite this

Tallgren, M., Pihlajamaa, O., & Törönen, J. (2007). Ubiquitous Customer Loyalty Services: Technology and Market Outlook. Espoo: VTT Technical Research Centre of Finland. VTT Tiedotteita - Meddelanden - Research Notes, No. 2378
Tallgren, Markus ; Pihlajamaa, Olli ; Törönen, Juha. / Ubiquitous Customer Loyalty Services : Technology and Market Outlook. Espoo : VTT Technical Research Centre of Finland, 2007. 84 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2378).
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Tallgren, M, Pihlajamaa, O & Törönen, J 2007, Ubiquitous Customer Loyalty Services: Technology and Market Outlook. VTT Tiedotteita - Meddelanden - Research Notes, no. 2378, VTT Technical Research Centre of Finland, Espoo.

Ubiquitous Customer Loyalty Services : Technology and Market Outlook. / Tallgren, Markus; Pihlajamaa, Olli; Törönen, Juha.

Espoo : VTT Technical Research Centre of Finland, 2007. 84 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2378).

Research output: Book/ReportReport

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T1 - Ubiquitous Customer Loyalty Services

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Tallgren M, Pihlajamaa O, Törönen J. Ubiquitous Customer Loyalty Services: Technology and Market Outlook. Espoo: VTT Technical Research Centre of Finland, 2007. 84 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2378).