Ubiquitous Customer Loyalty Services: Technology and Market Outlook

Markus Tallgren, Olli Pihlajamaa, Juha Törönen

    Research output: Book/ReportReport

    Abstract

    An information search was performed on analytical, context-aware and ubiquitous customer services in loyalty programmes, with a dimension of entertainment and games. The results are summarised individually for enabling technologies research and development, and for business development. This is a snapshot of the current and foreseeable business and technology status, meant to help development projects set their goals. Based on the information found, much of the basic technology required for the services seems to be available or will become available soon. Further development is needed in the methods and tools to aggregate these technologies into an open, flexible and sufficiently powerful framework or platform for ubiquitous customer loyalty services. Deeper analyses, e.g. business plan recommendations are beyond the scope of this document.
    Original languageEnglish
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    Number of pages84
    ISBN (Electronic)978-951-38-6909-0
    Publication statusPublished - 2007
    MoE publication typeNot Eligible

    Publication series

    SeriesVTT Tiedotteita - Meddelanden - Research Notes
    Number2378
    ISSN1235-0605

    Keywords

    • ubiquitous services
    • marketing services
    • analytical CRM
    • aCRM
    • mobile advertising
    • personalized advertising
    • targeted marketing
    • consumer services
    • context-aware
    • context-awareness
    • mobile payment
    • location-based services
    • LBS, product information
    • community services
    • entertainment
    • games

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  • Cite this

    Tallgren, M., Pihlajamaa, O., & Törönen, J. (2007). Ubiquitous Customer Loyalty Services: Technology and Market Outlook. VTT Technical Research Centre of Finland. VTT Tiedotteita - Meddelanden - Research Notes, No. 2378 http://www.vtt.fi/inf/pdf/tiedotteet/2007/T2378.pdf