Understanding business ecosystem dynamics

A data-driven approach

Rahul C. Basole, Martha G. Russell, Jukka Huhtamäki, Neil Rubens, Kaisa Still, Hyunwoo Park

Research output: Contribution to journalArticleScientificpeer-review

46 Citations (Scopus)

Abstract

Business ecosystems consist of a heterogeneous and continuously evolving set of entities that are interconnected through a complex, global network of relationships. However, there is no well-established methodology to study the dynamics of this network. Traditional approaches have primarily utilized a single source of data of relatively established firms; however, these approaches ignore the vast number of relevant activities that often occur at the individual and entrepreneurial levels. We argue that a data-driven visualization approach, using both institutionally and socially curated datasets, can provide important complementary, triangulated explanatory insights into the dynamics of interorganizational networks in general and business ecosystems in particular. We develop novel visualization layouts to help decision makers systemically identify and compare ecosystems. Using traditionally disconnected data sources on deals and alliance relationships (DARs), executive and funding relationships (EFRs), and public opinion and discourse (POD), we empirically illustrate our data-driven method of data triangulation and visualization techniques through three cases in the mobile industry Google's acquisition of Motorola Mobility, the coopetitive relation between Apple and Samsung, and the strategic partnership between Nokia and Microsoft. The article concludes with implications and future research opportunities.
Original languageEnglish
Article number6
JournalACM Transactions on Management Information Systems
Volume6
Issue number2
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Fingerprint

Ecosystems
Visualization
Industry
Data visualization
Triangulation
Business ecosystem
Discourse
Alliances
Google
Ecosystem
Global network
Public opinion
Methodology
Funding
Apple
Microsoft
Data sources
Decision maker
Layout
Interorganizational networks

Cite this

Basole, R. C., Russell, M. G., Huhtamäki, J., Rubens, N., Still, K., & Park, H. (2015). Understanding business ecosystem dynamics: A data-driven approach. ACM Transactions on Management Information Systems, 6(2), [6]. https://doi.org/10.1145/2724730
Basole, Rahul C. ; Russell, Martha G. ; Huhtamäki, Jukka ; Rubens, Neil ; Still, Kaisa ; Park, Hyunwoo. / Understanding business ecosystem dynamics : A data-driven approach. In: ACM Transactions on Management Information Systems. 2015 ; Vol. 6, No. 2.
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Basole, RC, Russell, MG, Huhtamäki, J, Rubens, N, Still, K & Park, H 2015, 'Understanding business ecosystem dynamics: A data-driven approach', ACM Transactions on Management Information Systems, vol. 6, no. 2, 6. https://doi.org/10.1145/2724730

Understanding business ecosystem dynamics : A data-driven approach. / Basole, Rahul C.; Russell, Martha G.; Huhtamäki, Jukka; Rubens, Neil; Still, Kaisa; Park, Hyunwoo.

In: ACM Transactions on Management Information Systems, Vol. 6, No. 2, 6, 2015.

Research output: Contribution to journalArticleScientificpeer-review

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