Understanding consumer perspectives of bio-based products: A comparative case study from Ireland and The Netherlands

James Gaffey (Corresponding Author), Helena McMahon, Emily Marsh, Kaisa Vehmas, Tiina Kymäläinen, John Vos

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)
41 Downloads (Pure)


The bioeconomy can support Europe’s transition to a low‐carbon economy and help to meet key international, European and member state sustainability targets through the provision of bio‐based products and energy derived from sustainably sourced biomass. A successful implementation of a bio-based economy in Europe will, however, require a profound transformation of our production and consumption patterns. Consumer behavior will play a major role in supporting the successful transition to a bio‐based economy. This paper uses a structured quantitative survey approach to gain an understanding of consumer perspectives in relation to bio‐based products. Conducted among 18–75-year-old consumers in Ireland and the Netherlands, the study indicates that consumers in both countries have a relatively positive outlook regarding bio‐based products, with Irish consumers showing a slightly more positive outlook. The study finds that a larger majority of Irish consumers would prefer buying bio‐based products as opposed to fossil‐based products, while Irish consumers also have a slightly more positive impression than Dutch consumers that their consumer choices can be beneficial for the environment.

Original languageEnglish
Article number6062
Number of pages19
Issue number11
Publication statusPublished - 27 May 2021
MoE publication typeA1 Journal article-refereed


  • Bioeconomy
  • Bio-based
  • Consumers
  • Products
  • Sustainability


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